During the COVID-19 pandemic, a business can receive harsh criticism or praise depending on how they manage public relations. It’s vital to have a plan in place and open lines of communication when dealing with a crisis of any scale. Last week, we hosted our webinar, Crisis Management & PR, on Facebook Live to support […]
A logo is a visual foundation for your brand’s identity. We’re told “you can’t judge a book by its cover,” but business logos are often the exception to that rule. A logo can both entice prospective consumers and exhibit dependability to retain existing ones. Giving your existing logo a facelift can show your business’s commitment […]
Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook Live is allowing us to reach a broader audience. And what’s more, now that we’ve got both parts of this […]
Although the California Consumer Privacy Act (CCPA) went into effect on January 1st, it’s never too late to ensure your business is compliant with its slew of new regulations. For the sake of your business, it’s imperative you discover the ways the CCPA will affect your company and the hefty fines involved if you are […]
Since the new year, your inbox has probably become acquainted with the phrase, “privacy policy update.” For this, you can blame California’s new privacy law, the California Consumer Privacy Act (CCPA), that went into effect January 1st, greatly affecting the ways companies collect and store consumer data. The CCPA can affect all businesses online, regardless […]
It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights one of our staff members you might be working with, especially if you’re […]
It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights our staff members you might be working with, especially if you’re in the […]
Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What makes it especially useful is this 40-minute long webinar is now a permanent video on Facebook, allowing everyone to watch […]
Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]
Cold calling – that is the soliciting for business with customers who don’t have previous contact or even knowledge of the salesperson – is entering its twilight years in this digital era. While some salespeople will swear by cold calling to getting sales results, many businesses don’t have the workforce or budgets to have a […]