Aerial view of winding road in high mountain pass trough dense trees, meant to illustrate mapping your customer journey.

Drive Purchasing Decisions by Mapping Your Customer Journey

In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]
Two female artisans surrounded by pottery on shelves staring at a laptop.

Marketing Hacks to Convert Your Side Hustle into Your Main Hustle

Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small about being a small business owner. By shouldering the immense task of becoming a business owner, not only are you […]
Multiple fish drawn on a chalkboard, with a majority of them being white in color and swimming left and one being yellow and swimming right, used to depict creative differentiation

Creative Differentiation: Embracing Uniqueness in a Competitive Industry

Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]
Exhausted businesswoman having a headache at her office.

Why Stopping Marketing Now Will Hurt You Later

When you close down your business during a long-term emergency, should you close it all down? As COVID-19 continues to flare up and a recession looms, this is the question companies need to ask themselves. The more that’s stopped, from payroll to supply chains, the harder everything is to restart, especially with the potential of […]
Content page lifting off monitor as an example of writing website content. Includes files, folders, books, and writing implements.

Creating Website Content: Where to Start

When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
Marketing meeting with several individuals going over data on electronic devices and printed documents.

Does Your Business Need a Marketing Plan?

When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often, much of our consultation with clients is exploring the goals marketing can provide (traffic, online presence, form submissions, etc.) and […]
Cheerful restaurant owners standing with "we are open" blackboard.

The Marketing You Have to Do Before Opening a Restaurant

There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
Consultation between businesswoman and clients.

Marketing Consultation: The Importance of a Comprehensive Agency

There are two major parts of working with a marketing agency: planning and execution. Execution is action, the agency taking over work and producing products – everything from social media posting on “the Gram” to making a brand-new website. However, with the first step – planning – comes the option to show but not do. […]