Graphic of marketers using customer behavior to turn marketing into lead generation.

Turning Motivations into Marketing: Understanding Customer Behavior

Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast episode, Beyond Demographics: Crafting Multidimensional Avatars, hosts Laura and Julia explore all that goes into creating a marketing avatar. Today, […]
Businessmen and women maneuvering a dart onto a bullseye, representing targeted marketing.

The Information Needed to Find and Target Your Business’ Customers

Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]
Woman shopper surrounded by different options in multi-channel marketing.

Building Multi-Channel Marketing That Actually Works

There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing Campaigns: Cohesive Multi-Channel Approaches, co-host Julia and Laura go through the “$50 sentence” of that title to explore multi-faceted marketing […]
Graphic illustration of man sitting at desk while emails fly into and out of his inbox.

How Often Should I Send Email Marketing Campaigns? Part 1

Whether you’re sending e-newsletters, coupons and discount codes, or other updates and announcements about your company, keeping in touch with your list of email subscribers is important. But you also don’t want to be emailing so often that you’re overwhelming or annoying them. Finding the delicate balance can be difficult. So, if you’re trying to […]
Graphic conceptualizing marketing strategies and different types of media

Paid, Owned, and Earned Media: What’s the Difference?

Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the marketing resources available to them. Taking these factors into account is crucial for determining what types of media are possible […]