Marketing analytics and datapoints show on multiple devices.

Reviewing and Making Strategic Changes with Marketing Analytics

Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only do these need to run, but you also need the ability to review their success and failures to readjust marketing […]
Team of marketers meet at a conference table to discuss marketing strategy.

3 Signs You Need to Invest in Strategic Marketing

You know you have to do marketing for your business, and you’ve probably done marketing in the past, but if it feels like your marketing isn’t delivering results, it’s probably because the marketing isn’t fitting your needs. Like enVisioning Success podcast co-hosts Laura and Julia discuss in their episode, The Long Game: Strategic Marketing for […]
A large magnet in front of a laptop showing online analytics of positive engagement marketing.

Engagement Marketing: How Do You Talk to Customers Online?

Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers interact with your brand (usually online). These interactions can take multiple forms, such as likes and comments on social media, […]
Two marketers analyze a client's information as part of a marketing plan.

What Should I Look for in a Marketing Plan?

Whether you’re working with an internal marketing department or an outside marketing agency, the first step to any major marketing push should be a marketing plan. As discussed by enVisioning Success co-hosts Julia and Laura in their podcast episode, Laying the Groundwork: Crafting Your Marketing Plan, a marketing plan is critical in understanding where your […]
Woman looking concerned at their laptop.

Do You Need a Better Website for Your Customers?

A critical part of your business and marketing strategy is knowing who your customers are. But as your business grows and time passes, that customer base also grows. At some point, you’ll need to review and realign your business to better serve this moving target, including a better website for your customers as they change. […]
Individuals produce blogs and videos in front of a giant laptop as an example of expertise marketing.

Education as a Form of Expertise Marketing

Do you like to provide education to potential customers and the community at large when it comes to your business? You can also turn that into great marketing! In the enVisioning Success podcast episode, Fostering Growth: Professional Development Aligned with Avatar Needs, co-hosts Laura and Julia look at making sure the professional development of your […]
Business owner looking at laptop with customer reviews on it.

Maintaining Authenticity and Respect When Responding to Reviews

When a negative review pops up about your business, what’s your first reaction? If it’s to run and hide or reach for the pitchfork, you might be damaging your business’s reputation. There’s a better way. In the enVisioning Success podcast episode, Politely Confrontational: Stopping the Games and Selling with Authenticity, co-host Julia and Laura tackle […]
Wooden building blocks on office desk with hand tilting block so both SQL and MQL can be read.

Focus on Marketing Qualified Leads or Sales Qualified Leads?

No one likes to hear “no,” especially if you work in sales. On the enVisioning Success podcast episode, The Power of “No:” Navigating Rejection and Refocusing Efforts, co-hosts Laura and Julia express the frustration of failed sales talks and better solutions moving forward, including qualified leads. Let’s talk about how your sales team can work […]