To get the optimal ROI (return on investment) for your marketing dollars, when creating a marketing piece, keep this rule in mind: You must be able to read the headline OUT LOUD in less than 4 seconds, the sub-header in less than 8, and effectively tell your story in a few simple words.
Brevity: shortness of duration, especially shortness or conciseness (of expression). Too often marketing work, such as advertisements and brochures, try telling you everything about a business crammed into a necessarily small space. However, that is the quickest way to lose your prospect’s attention. When you produce marketing materials, their focus should be making a point […]