First, The History To understand the significance of website creation tools, it’s important to have a little history lesson. The lifespan of the modern Internet is still pretty young. Back in the early 90s, the Internet was a place of browsing directories of files on specialized operating systems. This slowly expanded with the use of […]
As a young person just beginning your career, you might be overwhelmed or crippled with self-doubt and/or uncertainty as you’re deciding on the life you want. You might not feel confident in your place in the world just yet, perhaps you aren’t sure how much money you can earn (or ask for), or maybe you […]
Facebook Ads vs Google AdWords: Which, When, How Much?
Okay, so you’re ready to put down some money to advertise your product or service on the internet. Modern online advertising on most platforms allows you to advertise immediately to whoever you want, without having to wait for the printer or the publisher. But now that you’ve made the decision to advertise, what platform to […]
The purpose of authenticity in your branding is differentiation, and more importantly, disqualification. You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company. You won’t keep them anyway. The wrong clients won’t like working with you once they see […]