Vision Advertising is 2007 BBB Torch Award for Marketplace Ethics Honoree

I am proud and delighted to let you know that Vision Advertising is to receive “Honorable Mention” for the Better Business Bureau “Torch Award for Marketplace Ethics” at the 2007 Awards Banquet on October 4th, 2007. We’d like to thank our clients, employees, partners, suppliers and all of our many supporters. We thank you all […]

Pricing is marketing – here’s how/why…

Marketing is far more than just your promotional activities (see diagram), and one clear example of what I’m talking about can be found in pricing and the resulting market positioning. Example: You are in the market for a consultant and find two. One asks $100 per hour, the other $300 per hour. Otherwise, they appear […]