"SEO" written in notebook with arrows pointing to the words, "Ranking," "Backlinks," "Traffic," "Keywords," "Optimization," and "Search." A smaller notepad is on the left where the long form of SEO is written out, "Search Engine Optimization." The notebooks are on a desk with paperclips, pencils, a pair of glasses, a crumpled up piece of paper, and a house plant.

Overhauling Your SEO (Part 2 of 2): Content Re-Creation

Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are several ways you can resurrect your website from the depths of obscurity. It can take a fair amount of work […]
Multiple marketers working on website SEO content.

What are Your Best Options for Website SEO Content?

Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content. From there, it’s about finding out your best options, which should be guided by three factors: relevance of content, ease […]
Three employees looking at a laptop unhappily.

The 7 Signs That You Need a New Website

There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could be missing out on more visits, actions, and purchases. While age is the biggest contributing factor (older websites simply don’t […]
Business woman looking unimpressed by presentation on tablet.

Active Marketing: Why Set-It-and-Forget-It Marketing Doesn’t Work

There a lot of options when it comes to marketing your company, from the necessary (having a website) to the advanced (proper brand reputation management). There are many ways you can do this marketing, depending on how much time and money you have. One thing we’ve seen that universally fails (and can in fact even […]
Cloud of words or tags related to blogging and SEO on a tablet.

How Blogs on Your Website Equal More Website Visits

While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
Make the Shift from Reputation Management to Reputation Marketing

Shifting from Reputation Management to Reputation Marketing

Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
Drawing of a website being constructed with cranes and scaffolding.

Industry Specific Website Pages You Need for Your Site

Not all websites are created equal, and not all industries have the same needs. While the basics of a website are usually true between all industries (front, services, about us, and contact page), many industries benefit greatly from additional specialty pages tied to their industries and services. These benefits can include higher page ranking due […]
Blog writing on laptop.

3 Tips to Take Your Business Blog to the Next Level

Here at Vision, I write a lot of blogs. I’ve written… I can confidently say “hundreds” for both B2B and B2C clients and for this website. And more than just writing them, we’ve looked their impact on the back end: from engagement when we share them on social media to the percent of web traffic […]
Analysis on search results with Google AdWords.

What Are the Ideal Industries for AdWords?

Over here at Vision Advertising, we’ve run our fair share of Google AdWords campaigns. On campaigns that I’ve worked on personally, we’ve had ones that worked fantastically, ones that have worked satisfactorily, and ones that we paused and moved clients over to other forms of online advertising. The simple fact is that AdWords isn’t going […]