B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]
Marketing is about using all the tools at your disposal to promote your company and bring in business, so why would you ignore one? This blog is for all the businesses that want to market themselves but are gun-shy of paying for online advertising. An important note is this isn’t a blog on if online […]
There are two major parts of working with a marketing agency: planning and execution. Execution is action, the agency taking over work and producing products – everything from social media posting on “the Gram” to making a brand-new website. However, with the first step – planning – comes the option to show but not do. […]
Your Brand is More Than Your Logo Insights from the Front Line of Marketing Our own COO Julia Becker Collins is teaming up with Phil Hollows, CEO of FeedBlitz, to bring you insights into marketing and brand development straight from the front lines of marketing, both as a marketing agency and a branded company in […]