As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.
Business Blogging·How To·Internet Marketing·Online Public Relations·Relationship Marketing·Search Engine Marketing·Word of Mouth Marketing
Shifting from Reputation Management to Reputation Marketing
Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
This question is one that is asked repeatedly. From small businesses to large corporations, you will likely hear many different answers to the question of timing your press releases. Many experienced public relations pros will tell you Mondays and Tuesdays are the prime days, whereas PRNewswire recommends sending your press releases in the middle […]
Each social media has their own strengths and weakness: knowing the difference and using the right one in any given circumstance will help boost your message and make sure you’re spending your money in the most effective way. While you might have a presence on multible platforms, which ones should you focus on, and when […]
Highlights·Internet Marketing·Online Public Relations·Search Engine Marketing·Search Engine Optimization
4 Ways Online Press Releases Increase SEO
Whether you’re highlighting an event, promotion, new product or charitable donation, online press releases are the vehicle to getting your message in front of the public eye.
Design·Internet Marketing·Marketing Process·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
Top 10 FREE Marketing Ideas (That WORK!)
In what could easily be described as a recession, the current state of the economy is forcing small and large enterprise alike to consider alternative means of marketing; some low cost, some free. Here’s a list of things you can do to market your company that won’t cost you a thing, but that will usually […]
Highlights·How To·Internet Marketing·Marketing Process·Off-Topic·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
How To Control (Correct) Rumors
Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
By David A. Greenwood, Former Director of Public Relations What is public relations? Many mistake publicity for public relations but the true art of public relations is so much more. Public relations helps to build a corporate image, create much needed awareness for a product or service and it helps to raise the profile of […]