Being in the marketing industry for 19 years, we have seen our fair share of marketing mistakes. Have you ever looked at a company’s social media post and thought, “who signed off on this?” Marketing fails are 100% preventable, and we are here to help. We have chosen a few common mistakes and suggestions on […]
There a lot of options when it comes to marketing your company, from the necessary (having a website) to the advanced (proper brand reputation management). There are many ways you can do this marketing, depending on how much time and money you have. One thing we’ve seen that universally fails (and can in fact even […]
Remember our blog, B2B Social Media: Branding and Business Targeting? In many ways, this was an “I told you that story so I could tell you this one.” While that blog focused on the basics, such as tailoring your website and voice to reach your B2B industries on social media, as well as how to […]
Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers to make purchases. However, if you’re not a B2C but instead a B2B company, you’re focused not on attracting hundreds […]
Content marketing·Facebook Marketing·How To·Internet Marketing·Relationship Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Keys to Successful Brand Reputation Management
In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
People know what they want. When it comes to food, taste and smell play a huge role in getting your customers to come back for seconds. To get new customer in the door, catching their eye is one of the best tactics in restaurant marketing. Great photography of your food in its native habitat of […]
Social media is turning out to be one of the most effective tools for building a company’s brand message and presence. If you want to be at the top spot in your industry and stand out from the competition, you need to understand how to develop your own brand. Cement your reputation in your industry […]
It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of Facebook user data to influence elections and other political activities. Since the data scandal leaked, Facebook’s drawn-out silence and lack […]
For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established, successful brands that are looking to seriously develop a plan to get into social media. In many ways, becoming established […]
While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having an account, according to a stats round-up by Hootsuite. People connect, post, and read about each other’s lives all the […]