Young woman using notepad and laptop in college dorm room.

How Marketing Skills are Useful for All College Students

The closer you get to the end of college, the more your plan crystalizes: start a business, launch a career, or move on to higher education. All of these things can benefit from one thing you’re probably missing: marketing skills. During my time with Vision Advertising during my internship, I was given the opportunity to […]
A cellphone with ear buds plugged in lying next to a computer tablet littered with social media icons

Business Bootcamp: Social Media 101 Remastered

It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
A cellphone with earbuds sitting atop a laptop keyboard with the TikTok app displayed on the screen.

What is TikTok, and Is It Good for Selling?

As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social media platforms are not built the same, and depending on your audience, you might be just as present as always. […]
Business workers standing around a laptop with a 404 error.

When Facebook Was Down, Did It Halt Your Business? Let’s Fix That

When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
A woman recording an Instagram video in front of a cellphone on a tripod

How To Get Users to Watch Your Instagram Videos

Video now reigns supreme on Instagram. Are you having trouble making the shift and keeping engagement? If you hope to generate engagement using Instagram videos, you need to know how to expertly execute the video process. Gaining traction with Instagram videos requires a lot more than chasing viral trends. Let’s review how you can get […]
The closed caption logo displayed in Instagram's token color gradient.

How to Add Captions to Your Instagram Videos

With roughly a billion active users, businesses are jumping at the opportunity to develop immersive brand storytelling through video. Instagram Stories, Reels, and in-feed videos are great for providing engaging and dynamic insights that increase brand recognition and loyalty. However, many businesses are leaving out a simple yet major facet of their videos which is […]