Busy business illustration containing computers, loudspeakers, rocket ships, and business people.

Online Business Presence: The Marketing Tool You’re Not Using

A website you haven’t updated in years, a partially filled-out social media profile, and no one knows who managed your Google Business listing: sound familiar? If you’ve got a well-established business but a poorly established online business presence, you’re leaving money on the barrelhead for easy inbound marketing. From locating your business online to finding […]

Mass Innovation Network Webinar: Making Social Media Work for You

While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]
Women with laptop in front of large monitor with code and gears representing API data.

Why The Trend of Paid APIs Will Hurt Marketers & Businesses

APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions and procedures that allow other applications to access features and data of another allows everything from analytics dashboards to third-party […]
Laptop screen display Facebook Ads Manager

How to Avoid Meta Ad Rejections

If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get rejected? In this blog, we’ll share three of Meta’s advertising policies to be aware of in order to avoid Meta […]
Blue verification checkmark with green dollar signs around it.

Should You Buy Paid Social Media Verification for Your Business?

With Meta Verified rolling out a month ago and the ongoing “Blue Checkmark” woes of Twitter, now seems a good time to talk about paid social media verification (along with other subscription options), especially from the perspective of a business looking to do social media marketing. This dovetails neatly with most verification programs, as they […]
Smartphone displaying Facebook logo in front of a Meta logo. Meta is the parent company of Facebook and Instagram.

Understanding Facebook Business with Meta Business Suite

Whether you’re a long-time Facebook for Business user or are looking to finally get your business on Facebook or Instagram, the new Meta Business Suite is a tool you must learn to succeed in managing your social media content and performance on those platforms. And with a plethora of new tools, menus, and user interfaces, […]
Social media reaction emojis fly off computer screen.

Business Bootcamp: Social Media Trends for 2023

When it comes to social media platforms, who were the winners and losers of 2022 for marketing and advertising your business, and what does the future hold for social media marketing? Whether you’re an entrepreneur trying to break ground on Instagram or a social media manager juggling multiple platforms, insight now can help you plan […]
magnifying glass hovers over computer screen showing Facebook for Business webpage

What’s the Difference Between Boosted Posts & Ads on Facebook?

With around 2.9 billion users, Facebook is still, by far, the most popular social media platform worldwide. It’s part of the reason why advertising on the site is an attractive option for all kinds of companies looking to reach different audiences. And for small to medium-sized businesses in particular, running ads on Facebook is typically […]

A Procrastinator’s Guide to Last-Minute Holiday Marketing

The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […]