Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]
By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the social media platform. However, despite their efforts to foster change regarding Facebook’s free speech and misinformation policies, their actions have […]
People reach out to a marketing agency because they need help. Often, they have some sort of idea of what they want to do: more social media, a new website, blogs, etc. One of the most important things an agency does is talk to clients, get to the root of their pains/needs, and craft a […]
We’ve all seen a news article about someone who lost their job after they tweeted something. Or a company that went into PR mode after something that was said by a staff member was attributed to its brand. Businesses everywhere struggle between having their employees act as brand ambassadors and the outcry that comes with […]
A business has to pour a lot of resources into social media marketing, so it can be really frustrating when it doesn’t pay off. But it’s important to realize it’s not the social media platform to blame; for years companies have benefited from social media with increased consumer interaction and heightened brand loyalty. In this […]
Social media has long since matured from a digital hangout for younger generations. Nowadays, social media can be used as a tool to convey your brand identity, direct traffic to your website, and generate sales. Last week, we hosted the webinar, Social Media 101, on Facebook Live to help businesses establish an effective social media […]
It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights our staff members you might be working with, especially if you’re in the […]
Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]
Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence. By having those in your c-suite using their social media accounts to help market your business, you help put a […]
Ever since the Cambridge Analytica scandal, people have grown more aware of the sheer volume of private data that platforms from Google to Facebook share to their ad creators and sell to third parties. This, combined with measures passed in the US and abroad (such as the GDPR), have lead to major concerns on just […]