For those outside of the industry, marketing and advertising may seem like—and are often used as—interchangeable terms. While the two concepts are closely related, they aren’t the same thing. And in order for your business to be successful with either, you need to understand the distinction, as well as when and how each is put […]
Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the marketing resources available to them. Taking these factors into account is crucial for determining what types of media are possible […]
There are two major parts of working with a marketing agency: planning and execution. Execution is action, the agency taking over work and producing products – everything from social media posting on “the Gram” to making a brand-new website. However, with the first step – planning – comes the option to show but not do. […]
Big news from Vision Advertising: Julia Becker Collins, former Vice President of Marketing & Operations, has been named Chief Operating Officer. In this new role, Julia will lead all aspects of the company, from developing and directing the marketing plans of clients, to managing the operations of all of Vision Advertising’s staff, to company-wide fiscal […]
Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers to make purchases. However, if you’re not a B2C but instead a B2B company, you’re focused not on attracting hundreds […]
Marketing – when boiled down to the basics – is about getting your company out there and your customers in. Regardless if you run a restaurant, oversee an office, or captain a company, you can see marketing as a tool for you to increase your sales and your company. In today’s world, marketing has more […]
It’s easy to take the internet for granted… until you need a website. Putting aside picking how you will build the website (that’s an entirely different blog), you first need to figure out where the website will live. Picking the server where your website will be hosted can have far-reaching implications. While some needs are […]
Just signed on the dotted line with a new marketing company? Are you about to? Either way – this is exciting and can be intimidating because you may not know how to get the most out of the new relationship, or what to expect. We aim to help you be the happiest you can be […]
To learn more about a potential marketing partner, it’s important to ask questions. However, it’s all about asking the right questions: ones that provide the most useful information. If you’ve ever attended a seminar about sales, you’ve probably heard about finding the client’s “pain” – the root cause. This is what this blog is all […]