4 Times You Need a New Website as Your Business Grows
Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management might mean you need to change how you do business. And when you change how you do business, you may […]
Pandemic Business Strategy & Procedures to Keep or Leave Behind
While COVID is still visible, it’s in the rear-view mirror for most people and businesses, especially as we move towards the less dangerous months of summer. While caution should still be taken, and many businesses are keeping mask policies in place, it’s also time to start planning for a future where this is just another […]
Vision Consults: What Has to Come Before a Marketing Plan?
Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing research, setting goals, and figuring out values, your marketing is going to be less effective – especially if you’re not […]
Lunches, conferences, and sometimes just a smiling face and a kind demeanor were once ways of sealing the deal with potential sales. Then the pandemic hit, and face-to-face interactions evoked feelings of unease and risk more than companionship. While it’s easy to conduct virtual meetings with familiar clients, forming good first impressions are far more difficult […]
Drive Purchasing Decisions by Mapping Your Customer Journey
In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]
Cold calling – that is the soliciting for business with customers who don’t have previous contact or even knowledge of the salesperson – is entering its twilight years in this digital era. While some salespeople will swear by cold calling to getting sales results, many businesses don’t have the workforce or budgets to have a […]
Just How Important is Mobile Marketing to Your Business?
Full disclosure: I’m a 33-year-old introvert who sees their smartphone as a dreaded thing I use almost solely to get GPS instructions, listen to audiobooks, and text friends and family for the occasional social event. I am also not the target demographic for your business – unless you happen to sell video games. However, what […]