The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision Advertising’s own COO Julia […]
When you are a student, it feels like you are taking a million classes all at once sometimes. Between studying, homework, and listening to lectures, the material you learn can start to feel mundane. You might think to yourself that you’re never going to have to use these skills anytime soon: but you can. I […]
It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights one of our staff members you might be working with, especially if you’re […]
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
Each September, we highlight the lesser-known awareness month of the lesser-known cancer: Thyroid Cancer. For us at Vision Advertising, it’s the third year since our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer back in 2020, and it’s her wish (and ours) to shed light on this cancer that is on the […]
Both our CEO Laura DiBenedetto and COO Julia Becker Collins were invited to speak at the Leaders Communicate Clearly Digital Summit – a series of online webinars equal parts theory and practical teaching from leaders around the globe, released episodically through August and September. Two of the over 21 speakers for the online event, Laura […]
A brand’s image is a significant factor that weighs into a consumer’s decision to buy. If you’re currently in good standing in your industry, it’s obvious to you by now that reputations aren’t built in a day. They require a strong dedication to customer satisfaction. Yet, no matter how long it took you to build […]
At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an error during routine maintenance did leave businesses without access to their Facebook, Instagram, and WhatsApp accounts. This unveiled a significant […]
If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement. It’s discouraging to do everything right on social media as a business and fail to get people to see, share, […]
It’s September, and that means it’s Thyroid Cancer Awareness Month. After our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer in 2020, it’s her wish and ours to shed light on this lesser-known cancer each year and what you can do about it. Thyroid cancer is less rare than you might think, […]