A picture of a person holding a phone that is unable to access Facebook, with a string of Facebook down stories in the background.

Business Bootcamp: Marketing When Social Media is Down

At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an error during routine maintenance did leave businesses without access to their Facebook, Instagram, and WhatsApp accounts. This unveiled a significant […]
Hand holding a magnet that is attracting social media engagement icons.

The 22s: Getting Seen on Social Media

If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement. It’s discouraging to do everything right on social media as a business and fail to get people to see, share, […]
Julia Becker Collins sitting in her office with interns with Thyroid Cancer Awareness Ribbon in foreground.

Thyroid Cancer Awareness Month 2021 with Vision Advertising

It’s September, and that means it’s Thyroid Cancer Awareness Month. After our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer in 2020, it’s her wish and ours to shed light on this lesser-known cancer each year and what you can do about it. Thyroid cancer is less rare than you might think, […]
The Apple logo displayed on a glass wall.

What Apple’s New Privacy Changes Mean for Marketers

Privacy policy updates usually aren’t newsworthy, but as marketers, we couldn’t help but tune into the headlines featuring Apple’s latest privacy updates. And as marketers, we had to delve in past the headlines to find out how Apple’s latest privacy updates are shaping our industry. During their annual developer conference, Apple announced a slew of […]
A group of people sitting on a bench using their cellphones, representing new social media trends

Business Bootcamp: Tracking New Social Media Trends

Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses and social media marketers with brand new challenges when it comes to their online strategy. To help manage this dizzying […]
A plastic ruler measure the height of a tower of blocks that spell out "success"

Business Bootcamp: Measuring Success with Marketing Strategies

Approaching any task without a strategy can be overwhelming, and the same goes for marketing. With seemingly unlimited marketing channels – from print ads and brochures to social media and blogs – it can be tricky to figure out where to allocate your business’s resources. That’s why it’s so vital to establish your strategy before […]
A syringe and COVID-19 vaccine bottle on top of face masks which are atop blue flowers on a blue background.

May COVID-19 Rundown: Vaccines Lead to Blossoming Reopening

This time last year, the saying, “Make hay in May,” had never seemed so fruitless, as we were all heavily quarantined during the height of the pandemic. Now, a year later, May is bringing more than just flowers; it’s bringing hope. With vaccine appointments extended to all adults, proactive reopening plans, and even more grants […]