This time last year, the saying, “Make hay in May,” had never seemed so fruitless, as we were all heavily quarantined during the height of the pandemic. Now, a year later, May is bringing more than just flowers; it’s bringing hope. With vaccine appointments extended to all adults, proactive reopening plans, and even more grants […]
While the end of the pandemic is in sight, a new crisis is bound to rear its head in the future. If there’s one thing COVID has taught businesses, it’s that despite your preparedness, no company is impervious to the unpredictability of a sudden disaster, internal or external. Managing your business’s public relations and facing […]
People often associate selling with negative connotations. Being pushy, dishonest, and manipulative are just some of the words that come to mind for most people. However, although you may cringe at the thought of selling, you don’t have to sacrifice your values at the cost of a sale. Authenticity, enthusiasm, and an honest display of […]
With the weather warming up, businesses are more eager now than ever to draw in their seasonal crowds to make up for losses during the pandemic. With vaccinations rolling out at an incredible rate, it may not be much longer until the local economy can breathe a sigh of relief. However, despite the vaccinations, a […]
Recently, I was networking with a colleague and was on an initial phone call with him. When I explained that we were women-owned and -run, he responded with, “Oh, you’re only trying to work with women.” To him, stating your business is women-owned, minority-run, etc., means that you are only selling to those groups. Calmly, […]
This article originally appeared in the Worcester Business Journal on February 22nd, 2021. Once you have employees, your business changes. Leadership isn’t defined by what you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form […]
Massachusetts is making significant progress in the fight against COVID, and as a result, we are being rewarded for our efforts. With drops in daily COVID cases and hospitalizations and vaccination rates continuing to soar, Massachusetts seems to finally be on the path to recovery. With society on the mend, it’s been deemed safe to […]
Marketing is how you shine a spotlight on your business. Without a proper strategy, there’s no road map leading consumers to your storefront. Creating the perfect marketing plan relies on finding an intersection between marketing and business strategy. Since a marketing strategy requires a great deal of foresight and resources, we paired with the Better […]
As a business owner, your two most valuable resources are time and money, so there’s a certain irony on how much of the former you can waste to spend none of the latter when looking for free apps and resources to help you run your business. To avoid the trial and error of dead-end apps, […]
The pandemic has tested the resolve of company leaders across the board. From budget cuts to pivot plans, businesses have had to adapt rapidly to the changing landscape, which might have resulted in some erratic, uninformed decision-making along the way. However, this tendency to make fear-based reactions in anticipation of perceived dangers can result in […]