Business Bootcamp: Facing Crises with Candid Communication

A business woman using her hand to some a line of dominoes from tipping over a large grouping of dominoes on a wooden desk, meant to portray crisis management for businesses

While the end of the pandemic is in sight, a new crisis is bound to rear its head in the future. If there’s one thing COVID has taught businesses, it’s that despite your preparedness, no company is impervious to the unpredictability of a sudden disaster, internal or external. Managing your business’s public relations and facing a crisis takes strategy and proactiveness. Since formulating strategies based on the unknown can seem a daunting task, Vision Advertising’s latest Business Bootcamp webinar focuses on facing crises with candid communication and preparedness.

What You’ll Discover About Crisis Management and PR

This installment in the Business Bootcamp series – featured on Facebook Live – was a resource to help businesses and entrepreneurs maintain their brand image and conduct transparent marketing during a crisis. In the video, you can expect an in-depth explanation of how to handle PR and reputational management, along with a categorical breakdown of crisis management. Our own Chief Operating Officer, Julia Becker Collins, will teach you about:

  • Showing reliability and experience through public relations.
  • Preparing the three stages of crisis management: pre-crisis, crisis response, and post-crisis.
  • Taking a proactive approach to crisis management, rather than reactive.
  • Employing transparency during a crisis to build trust amongst your audience.
  • Managing your reviews – both positive and negative – to maintain your reputation.
  • Dealing with critics from a point of understanding, both publicly and privately.

You’ll also receive helpful information on managing your social media accounts during a crisis and how to publicly address changes in your operations.

Business Bootcamp: Mastering Transparent Crisis Communication

Enjoy the video below or watch it on Facebook. We also have a growing catalog of informative webinars covering other topics on our Facebook page and several interviews with industry-leading experts in our Vision Success Series. If you have any questions or opinions, leave a comment – we’re always excited to hear from our audience!

Further Reading on Crisis Management, Reputation Management, and PR

To find more information about defining your roles as a leader and budgeting for your marketing during a crisis, check out our blogs. Here are a few posts you may find informative:

Facing crises with candid communication and preparedness takes a fair investment of time and effort, but it’s a crucial step in maintaining your image, supporting your staff, and reassuring your customers during a crisis. If you find that organizing your crisis plan or running your marketing proves to be too difficult, Vision Advertising is here to help with our in-depth consultations, public relations support, and social media management. To find out all the ways we can help you, contact us today, and to determine when we’re hosting our next Business Bootcamp or online event, check out our Facebook Event page.

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About the author : Steven Chisholm

Steven is Vision Advertising’s Inbound Marketing Specialist. He specializes in long-form content creation – from blogs to whitepapers – and social media advertising. Outside working hours, he spends his time writing works of fiction. He writes anything from historical fiction to fantasy and applies his craft to short stories, manuscripts, screenplays, radio dramas, and so forth. When not writing, you can find him listening to his extensive backlog of comedy and actual-play podcasts, hiking through the woods with his wife and dog, and playing board games with friends.

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