It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of Facebook user data to influence elections and other political activities. Since the data scandal leaked, Facebook’s drawn-out silence and lack […]
We get the confusion when it comes to understanding the difference between marketing and advertising – after all, while our name is Vision Advertising, we’re a digital marketing agency. We’ve even considered a name change, though the SEO issues with a name rebrand is a blog for another time. However, while these terms are not […]
Over here at Vision Advertising, we’ve run our fair share of Google AdWords campaigns. On campaigns that I’ve worked on personally, we’ve had ones that worked fantastically, ones that have worked satisfactorily, and ones that we paused and moved clients over to other forms of online advertising. The simple fact is that AdWords isn’t going […]
Okay, so you’re ready to put down some money to advertise your product or service on the internet. Modern online advertising on most platforms allows you to advertise immediately to whoever you want, without having to wait for the printer or the publisher. But now that you’ve made the decision to advertise, what platform to […]
Let’s go into hypothetical mode: Let’s say you own a company. Let’s say that company that sells tires, and you’ve got a website on a domain you’ve had forever. Let’s call this website “weselltires.com” and say you’ve had it for 10 years. However, when you’re typing in keywords into Google, from “where to buy tires” […]
Search engines are the gateway to the internet. This is especially true when it comes to companies and their services. If you want people to find you, you have to show up in their search results, first page, and preferably higher than your competition. To do this, you have two major tools at your disposal: […]
People are lazy. No, this is not a bad thing: lazy can mean the most return for the least effort. It means optimization, it means being smart about using resources to get the business results you desire. People who want to use your services are lazy: they aren’t going to drive around town doing comparisons, […]
Highlights·Internet Marketing·Performance Management·PPC Advertising·Search Engine Marketing·Search Engine Optimization·Small Business
Is PPC Advertising Right for Your Small Business?
PPC is an online advertising strategy – and a fantastic lead generation tactic – that has the potential to deliver very targeted leads to your website.
You’ve spent a lot of time, dollars and energy to get your fancy new website running. What’s next? Traffic!