By David A. Greenwood, Director of Public Relations When I was a volunteer for Special Olympics in Massachusetts years ago, I was asked to help publicize a donation a local company was making to the organization. We knew that most donations under $1,000 do not get much publicity. Instead of taking a photo of the […]
By David A. Greenwood, Former Director of Public Relations What is public relations? Many mistake publicity for public relations but the true art of public relations is so much more. Public relations helps to build a corporate image, create much needed awareness for a product or service and it helps to raise the profile of […]