Video content is growing to be more and more popular to many businesses for a marketing tactic. It has grown so much that it’s almost expected that you have a video on your website. Video marketing has become a huge part of digital marketing and according to HubSpot, 81% of businesses use video as a […]
There’s a saying: “Make new friends but keep the old. One is silver, and the other gold.” For almost all businesses, their strength and income are based on who currently uses their products and services, not who might. Outside of valuation, potential won’t make you money. Therefore, it’s interesting that so many companies focus on […]
As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.
While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms hide important concepts and methods, these are hard for those outside the industry to understand. This is true for businesses […]
To achieve the goal of converting subscribers into buyers, you have to send them emails that are relevant and contextual to them. Promoted deals of the day, loyalty programs, time-limited coupon codes, product launches—all of these are staples in email campaigns. But, how do you send them personalized, relevant campaigns? It’s a lot more than […]