erase mistake

Marketing Mistakes and How to Fix Them

Being in the marketing industry for 19 years, we have seen our fair share of marketing mistakes. Have you ever looked at a company’s social media post and thought, “who signed off on this?” Marketing fails are 100% preventable, and we are here to help. We have chosen a few common mistakes and suggestions on […]
How a Press Release Can Boost Your Business

How a Press Release Can Boost Your Business

As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.
Keys to Successful Brand Reputation Management

Keys to Successful Brand Reputation Management

In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
Cloud of words or tags related to blogging and SEO on a tablet.

How Blogs on Your Website Equal More Website Visits

While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
Woman making a decision with arrows and question mark above her head.

Industry Facing vs Client Facing: Picking the Right Voice

It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms hide important concepts and methods, these are hard for those outside the industry to understand. This is true for businesses […]
Matching Your Business with Your Email Marketing Platform II

Match Your Business with Email Marketing Platforms II

In part I of this blog, we discussed what functions of email marketing are the most important to you and your business. In this blog, we’ll give a rundown on two email marketing platforms that we are able to use for our clients, and their highlights. Again, there’s not one software solution that is considered […]
Blog writing on laptop.

3 Tips to Take Your Business Blog to the Next Level

Here at Vision, I write a lot of blogs. I’ve written… I can confidently say “hundreds” for both B2B and B2C clients and for this website. And more than just writing them, we’ve looked their impact on the back end: from engagement when we share them on social media to the percent of web traffic […]
Marketing strategy for finding customers.

Comparing Outbound and Inbound Marketing

When marketing and advertising agencies start to talk about marketing strategies for your business, you’ve probably heard the terms “outbound marketing” and “inbound marketing.”  What on the surface just seems like insider jargon or buzz words actually explains the two major schools of thought when it comes to advertising and marketing your company, and the […]