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How To Control (Correct) Rumors

Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
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Marketing for Free: 5 Good Ideas

Here’s my five suggestions written out (copy and paste, if you want!) Volunteering Video Blogging (Vlogging) Social Media Relationship Building over Lunch Article submissions Here are some relevant links to this post: YouTube LinkedIn Twitter Facebook What do you think? Will you try any of these? Are you already doing one or more of these? […]
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How and Why to Choose a Domain

Domain names serve two purposes.  One, to point people to your online presence, and two, serve as an additional marketing tool. To make this month’s article really easy to read and learn from, I’ve created this chart of some fictitious (hopefully!) domains and critiqued them. Domain Comments www.mycompany.com Rating: good It is short, to the […]