Content page lifting off monitor as an example of writing website content. Includes files, folders, books, and writing implements.

Creating Website Content: Where to Start

When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
Three employees looking at a laptop unhappily.

The 7 Signs That You Need a New Website

There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could be missing out on more visits, actions, and purchases. While age is the biggest contributing factor (older websites simply don’t […]
Cheerful restaurant owners standing with "we are open" blackboard.

The Marketing You Have to Do Before Opening a Restaurant

There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
Picture of a photographer holding a digital camera pointed at viewer.

The Importance of Professional Photography for Your Restaurant

People know what they want. When it comes to food, taste and smell play a huge role in getting your customers to come back for seconds. To get new customer in the door, catching their eye is one of the best tactics in restaurant marketing. Great photography of your food in its native habitat of […]
Drawing of a website being constructed with cranes and scaffolding.

Industry Specific Website Pages You Need for Your Site

Not all websites are created equal, and not all industries have the same needs. While the basics of a website are usually true between all industries (front, services, about us, and contact page), many industries benefit greatly from additional specialty pages tied to their industries and services. These benefits can include higher page ranking due […]
Meeting about restaurant marketing.

Marketing Your New Restaurant Hospitality Group

You’ve established multiple restaurants, built brands and opened new locations. Now it’s time to take it one step further. Expanding into a hospitality group is an exciting adventure for any entrepreneur. This can be a hectic time for the owner, as these events often happen in conjunction with launches of new brands and locations. With […]