Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management might mean you need to change how you do business. And when you change how you do business, you may […]
Everyone wants their website to rank higher on Google Search results. While certain features – such as better loading times or mobile-friendly designs – might require you to pay more to switch hosts or rebuild your website, that isn’t the case with all search engine optimization (SEO). If you’re working to improve your website’s ranking, […]
When we talk about SEO – Search Engine Optimization – we’re really talking about SEO for Google Search. This is the most used search engine because it’s continued to evolve with the times, breaking up predatory SEO and adding in features that make it easier for people to find what they need and businesses list […]
In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]
Small businesses have been scaling back their operations and temporarily closing their physical locations due to consumers staying home as a result of the pandemic. Without their patronage, small businesses are left with limited options when it comes to generating income. Fortunately, with the surrounding communities coming together and the benefits of the digital age, […]
When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could be missing out on more visits, actions, and purchases. While age is the biggest contributing factor (older websites simply don’t […]
There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
Here at Vision Advertising, we handle both website design and development in house. One of the biggest challenges we have in the world of web development is explaining to clients how an online store fundamentally changes a website, and how bolting on e-commerce to an existing website can cause big problems to both the user […]
People know what they want. When it comes to food, taste and smell play a huge role in getting your customers to come back for seconds. To get new customer in the door, catching their eye is one of the best tactics in restaurant marketing. Great photography of your food in its native habitat of […]