One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for websites, social media, and print collateral can be intense. While the hurdles of technical skill and cost have deterred many, there are easy and no- or low-cost resources available. In a recent webinar hosted with the Center […]
Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly turn into social media gaffs, turn public opinion against you, and make your businesses inaccessible to searchers and current customers. […]
Canva, the online graphic design platform primarily used for social media posts and presentations, has risen to widespread popularity since being founded in 2013. With more than 110 million users, the world’s largest female-founded and woman-led startup just reached another major milestone: 15 billion designs created. No doubt about it, this free software—with its readymade […]
When we talk about SEO – Search Engine Optimization – we’re really talking about SEO for Google Search. This is the most used search engine because it’s continued to evolve with the times, breaking up predatory SEO and adding in features that make it easier for people to find what they need and businesses list […]
A logo is a visual foundation for your brand’s identity. We’re told “you can’t judge a book by its cover,” but business logos are often the exception to that rule. A logo can both entice prospective consumers and exhibit dependability to retain existing ones. Giving your existing logo a facelift can show your business’s commitment […]
Design·Internet Marketing·Marketing Process·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
Top 10 FREE Marketing Ideas (That WORK!)
In what could easily be described as a recession, the current state of the economy is forcing small and large enterprise alike to consider alternative means of marketing; some low cost, some free. Here’s a list of things you can do to market your company that won’t cost you a thing, but that will usually […]
While most artists refuse to paint the same picture twice, the same goes for our graphic designers and their creations. While engineering our client’s projects, nothing we do is “cookie cutter” or template based; nor does it strongly resemble our last projects. Everything we do is unique and custom designed for each client and project. […]