Short-form video has often had a youth appeal, from the lamented social media platform Vine to the popular yet controversial TikTok. But now a new challenger has entered the game: Instagram Reels. Although this addition to Instagram appears to be their response to the trendy lip-synch and dance-based videos, the benefits extend to some business […]
2020 has been one hell of a year, so we’ve been looking forward to the 2020 Worcester Business Journal’s Book of Lists as one of the few rays of sunshine in an otherwise difficult year. The WBJ did not disappoint, with Vision ranking as a 10 Top Marketing Agency of Central Massachusetts and – in […]
Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]
The Baker–Polito Administration continues to respond to the state’s slow but steady increase in COVID-19 cases. With many school districts reopening in Massachusetts this week, some of the administration’s priorities have been shifted toward keeping students and teachers safe. Furthermore, the Commonwealth is allocating further resources to communities and unemployed citizens who continue to be […]