When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content. From there, it’s about finding out your best options, which should be guided by three factors: relevance of content, ease […]
Here at Vision Advertising, we make a lot of websites, and do a lot of reporting. The two are very related. Regardless if the site is for a restaurant or a rotary manufacturer, they all have one thing in common – we set up a Google Analytics account for them and install a tracking code. […]
There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could be missing out on more visits, actions, and purchases. While age is the biggest contributing factor (older websites simply don’t […]
Business Blogging·Content marketing·Internet Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Get to Know Our Staff: Alex Geyer
For Alex Geyer, Vision Advertising’s Senior Brand Strategist, providing the best work for his clients and guiding them down the path to success and growth is his ultimate goal. Alex not only provides top-level work for his clients, but he also supports the Vision Advertising staff by creating internal documents and hosting well-informed meetings, so in […]
Content marketing·Facebook Marketing·How To·Internet Marketing·Relationship Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Keys to Successful Brand Reputation Management
In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
Full disclosure: I’m a 33-year-old introvert who sees their smartphone as a dreaded thing I use almost solely to get GPS instructions, listen to audiobooks, and text friends and family for the occasional social event. I am also not the target demographic for your business – unless you happen to sell video games. However, what […]
While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
Not all websites are created equal, and not all industries have the same needs. While the basics of a website are usually true between all industries (front, services, about us, and contact page), many industries benefit greatly from additional specialty pages tied to their industries and services. These benefits can include higher page ranking due […]
Here at Vision, I write a lot of blogs. I’ve written… I can confidently say “hundreds” for both B2B and B2C clients and for this website. And more than just writing them, we’ve looked their impact on the back end: from engagement when we share them on social media to the percent of web traffic […]