Marketing analytics and datapoints show on multiple devices.

Reviewing and Making Strategic Changes with Marketing Analytics

Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only do these need to run, but you also need the ability to review their success and failures to readjust marketing […]
Woman looking concerned at their laptop.

Do You Need a Better Website for Your Customers?

A critical part of your business and marketing strategy is knowing who your customers are. But as your business grows and time passes, that customer base also grows. At some point, you’ll need to review and realign your business to better serve this moving target, including a better website for your customers as they change. […]
Text of brand with a magnet as part of the A, attracting metal balls.

Getting in Front of Customers: Improve Your Brand Awareness

Timing is everything. One of the best times for a customer to become aware of your brand is before they need your product and service. From seeing your business on social media to showing up in their first Google research, being on your customers’ minds before they start comparing options is a huge advantage and […]
Busy business illustration containing computers, loudspeakers, rocket ships, and business people.

Online Business Presence: The Marketing Tool You’re Not Using

A website you haven’t updated in years, a partially filled-out social media profile, and no one knows who managed your Google Business listing: sound familiar? If you’ve got a well-established business but a poorly established online business presence, you’re leaving money on the barrelhead for easy inbound marketing. From locating your business online to finding […]
Tiny marketers working on a laptop writing a blog.

How Blogs Can Be a Great SEO Tool—If You Know Keywords

As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]