Keys to Successful Brand Reputation Management

Keys to Successful Brand Reputation Management

In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
Mobile analytics and marketing concept.

Just How Important is Mobile Marketing to Your Business?

Full disclosure: I’m a 33-year-old introvert who sees their smartphone as a dreaded thing I use almost solely to get GPS instructions, listen to audiobooks, and text friends and family for the occasional social event. I am also not the target demographic for your business – unless you happen to sell video games. However, what […]
Cloud of words or tags related to blogging and SEO on a tablet.

How Blogs on Your Website Equal More Website Visits

While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
Drawing of a website being constructed with cranes and scaffolding.

Industry Specific Website Pages You Need for Your Site

Not all websites are created equal, and not all industries have the same needs. While the basics of a website are usually true between all industries (front, services, about us, and contact page), many industries benefit greatly from additional specialty pages tied to their industries and services. These benefits can include higher page ranking due […]
Blog writing on laptop.

3 Tips to Take Your Business Blog to the Next Level

Here at Vision, I write a lot of blogs. I’ve written… I can confidently say “hundreds” for both B2B and B2C clients and for this website. And more than just writing them, we’ve looked their impact on the back end: from engagement when we share them on social media to the percent of web traffic […]
Website domain name on HTTPS.

I’ve Owned This Domain Forever, and It Still Ranks Poorly – Why?

Let’s go into hypothetical mode: Let’s say you own a company. Let’s say that company that sells tires, and you’ve got a website on a domain you’ve had forever. Let’s call this website “weselltires.com” and say you’ve had it for 10 years. However, when you’re typing in keywords into Google, from “where to buy tires” […]
Blacklink icon in flat design.

What are Backlinks and Why Are They Important?

Just like in any specialized field, SEO (search engine optimization) has its own share of insider jargon (and that’s not even counting the term “SEO” itself). When looking how to increase your website ranking on certain keywords or overall, you’ve probably seen responses such as “make sure there are backlinks to your website” or “backlinks […]