Text of brand with a magnet as part of the A, attracting metal balls.

Getting in Front of Customers: Improve Your Brand Awareness

Timing is everything. One of the best times for a customer to become aware of your brand is before they need your product and service. From seeing your business on social media to showing up in their first Google research, being on your customers’ minds before they start comparing options is a huge advantage and […]
Busy business illustration containing computers, loudspeakers, rocket ships, and business people.

Online Business Presence: The Marketing Tool You’re Not Using

A website you haven’t updated in years, a partially filled-out social media profile, and no one knows who managed your Google Business listing: sound familiar? If you’ve got a well-established business but a poorly established online business presence, you’re leaving money on the barrelhead for easy inbound marketing. From locating your business online to finding […]
Tiny marketers working on a laptop writing a blog.

How Blogs Can Be a Great SEO Tool—If You Know Keywords

As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
Web developer working on a website for SEO and UX optimization.

Why UX is Now a Part of SEO and What That Means for Your Website

When we talk about SEO – Search Engine Optimization – we’re really talking about SEO for Google Search. This is the most used search engine because it’s continued to evolve with the times, breaking up predatory SEO and adding in features that make it easier for people to find what they need and businesses list […]