Just like in any specialized field, SEO (search engine optimization) has its own share of insider jargon (and that’s not even counting the term “SEO” itself). When looking how to increase your website ranking on certain keywords or overall, you’ve probably seen responses such as “make sure there are backlinks to your website” or “backlinks […]
Search engines are the gateway to the internet. This is especially true when it comes to companies and their services. If you want people to find you, you have to show up in their search results, first page, and preferably higher than your competition. To do this, you have two major tools at your disposal: […]
Whether you’re looking to upgrade a current website or get a new one built, you’ve probably heard the term SSL come up. Often, this is in conjunction with warnings about security, search engine ranking, and even getting blocked by web browsers. Today we get to the bottom of SSL with a short explanation of what […]
SEO has changed in many ways over the years, but if you understand where it is now, your business can see some incredible results all while standing out from your competitors. According to Moz, “websites compete for attention and placement in search engines, and those with the knowledge and experience to improve their website’s ranking […]
When just starting to learn how to perform Search Engine Optimization – or SEO – for a website page, online ad, or even a blog post, you’ll probably come across the term keyword. Many guides look at the keyword as a more of a keystone: something which the entire rest of the page is written […]
Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
4 Essential Keyword Optimization Tips
Keyword optimization is the process of researching, analyzing and choosing the most suitable keyword phrases for your content, and your audience. If you are trying to optimize for Google, you absolutely cannot neglect keyword research.
Highlights·Internet Marketing·Performance Management·PPC Advertising·Search Engine Marketing·Search Engine Optimization·Small Business
Is PPC Advertising Right for Your Small Business?
PPC is an online advertising strategy – and a fantastic lead generation tactic – that has the potential to deliver very targeted leads to your website.
Highlights·Internet Marketing·Online Public Relations·Search Engine Marketing·Search Engine Optimization
4 Ways Online Press Releases Increase SEO
Whether you’re highlighting an event, promotion, new product or charitable donation, online press releases are the vehicle to getting your message in front of the public eye.
Business Blogging·Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
How to Blog for Business in 5 Simple Steps
Are you considering setting up a blog for business? You can accomplish a lot of marketing with a blog for your company if you know how to go about it.
You’ve spent a lot of time, dollars and energy to get your fancy new website running. What’s next? Traffic!