Marketing Analytics: What Are KPIs and Which are Important?
We all want to know that our business is doing well. But for some aspects, such as marketing, it can be hard to gauge success. In this series, we’re taking a look at marketing analytics – so you can know what they are, what they do, and if they are something to watch for your […]
No matter how well-established your business may be, there’s always something to gain from an outside consultation – especially when it comes to time management. Performance and efficiency can always be improved with enough time, but the issue is finding that time. With the help of a business consultant, those goals that seemed out of […]
What Google Analytics Can Tell You About Your Business
Here at Vision Advertising, we make a lot of websites, and do a lot of reporting. The two are very related. Regardless if the site is for a restaurant or a rotary manufacturer, they all have one thing in common – we set up a Google Analytics account for them and install a tracking code. […]
Company Branding: The Importance of Consistency
When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company, products, and services, the collective experience and impact your business has had on your audience. While reputation, design, advertising, clients, […]
Just How Important is Mobile Marketing to Your Business?
Full disclosure: I’m a 33-year-old introvert who sees their smartphone as a dreaded thing I use almost solely to get GPS instructions, listen to audiobooks, and text friends and family for the occasional social event. I am also not the target demographic for your business – unless you happen to sell video games. However, what […]
In one of our recent blogs, Industry Facing vs Client Facing: Picking the Right Voice, we talked about picking the right voice for your clients. While we briefly touched on identifying these clients, we also understand that it’s a critical part of your marketing plan that requires its own article. Not only to help you […]
Why Where You Host Your Website Matters
It’s easy to take the internet for granted… until you need a website. Putting aside picking how you will build the website (that’s an entirely different blog), you first need to figure out where the website will live. Picking the server where your website will be hosted can have far-reaching implications. While some needs are […]
Stress Less, Part One: 4 Powerful Ways to Reduce Stress at Work
We carry around stress with us wherever we go, and it can have a dramatic effect on our work, home and social lives. If you deal with a lot of stress at work, you’re not alone.
Highlights·Internet Marketing·Performance Management·PPC Advertising·Search Engine Marketing·Search Engine Optimization·Small Business
Is PPC Advertising Right for Your Small Business?
PPC is an online advertising strategy – and a fantastic lead generation tactic – that has the potential to deliver very targeted leads to your website.
The key to keeping your employees happy is to genuinely care. That’s just the golden key that unlocks the other doors, though.