This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
2020 has been one hell of a year, so we’ve been looking forward to the 2020 Worcester Business Journal’s Book of Lists as one of the few rays of sunshine in an otherwise difficult year. The WBJ did not disappoint, with Vision ranking as a 10 Top Marketing Agency of Central Massachusetts and – in […]
We’ve been women-owned and -operated for more than 20 years since our CEO Laura DiBenedetto started the business from her dorm room in Becker College, and now with our COO Julia Becker Collins at the helm. However, we just took our business to the next level by getting our Women Business Enterprise (WBE) Certification.
Since the beginning of March, we’ve been helping our clients plan for when the Coronavirus pandemic started shutting down the East Coast. We’ve worked with small businesses to get websites and social media statements in a timely and transparent matter, as well as with restaurants to brace for the impact and mitigate it with new […]
Small businesses have been scaling back their operations and temporarily closing their physical locations due to consumers staying home as a result of the pandemic. Without their patronage, small businesses are left with limited options when it comes to generating income. Fortunately, with the surrounding communities coming together and the benefits of the digital age, […]
A little over a week ago, Vision Advertising moved to work remotely. For us as a primarily digital marketing agency, it was a reasonably smooth transition with our work-from-home guidelines and tools already well established. Now, with the new orders from Governor Baker, we’re helping more and more of our clients not only continue to […]
In the face of the coronavirus (aka COVID-19), we’re seeing unwelcome changes in the US in response to the crisis. Panic buying and hoarding, misinformation, and state orders are disrupting normal life and businesses. More than any of the above, the biggest issue facing your business right now is uncertainty. Your staff isn’t sure if […]
Last month, we ran our second Facebook Live marketing workshop, this time dealing with running an internship program. Now that video stands as a webinar to help you get started with building a plan that both your business and interns can get behind. We’ve been running our program for years: learn in this video what […]
I was doing an online live workshop recently, and in advance of it, I ran a poll to see what additional topics people wanted me to cover during the Q&A sections. The winner? By a landslide, the most requested topic was: What kind of marketing is the best use of my resources? Every decision in […]
Starting your digital marketing can be an exciting and nerve-wracking experience. The bar for entry has never been lower but can quickly overwhelm businesses as they try to keep up. It’s easy to invest too much time and energy or lose sight of objectives as you chase the next big thing. In this blog, we’re […]