This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]
Members of the Vision Advertising team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300 other local women, and resourceful workshops, the highlight for our staff was getting to see Vision’s Communications Manager, Catrina […]
APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions and procedures that allow other applications to access features and data of another allows everything from analytics dashboards to third-party […]
With Meta Verified rolling out a month ago and the ongoing “Blue Checkmark” woes of Twitter, now seems a good time to talk about paid social media verification (along with other subscription options), especially from the perspective of a business looking to do social media marketing. This dovetails neatly with most verification programs, as they […]
Podcasts have been around for some time, but their popularity has grown over the last couple of years, especially during the pandemic. As of writing, there are 464.7 million podcast listeners around the globe, and there are shows for just about every interest. From news, politics, business, finance, and sports to even more niche topics […]
As a marketing agency, we know all about the value of awards for your own marketing, so we’d be remiss if we didn’t highlight the following marketing award Vision Advertising just got! We’re very honored to be listed in the Worcester Business Journal as one of their top 10 “Advertising, Marketing & Communications Firms” in […]
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong leadership styles, per se, but the workforce struggles of the last few years have revealed one style […]
No professional camera? No problem. Thanks to how far the technology of smartphones has come, many of us already have quality cameras right in our back pocket. Maybe you’ve used your iPhone to take selfies or snap a quick sunset pic before, but you’re unaware of how much more your phone’s camera lens is capable […]
Earlier this week, some Instagram users got a rude awakening when, upon trying to log in, they discovered an outage or – far worse – a suspended account. While the latter seems to be the result of the former, individuals and businesses who use Instagram exclusively to communicate, market, and sell to their clients were […]
Both our CEO Laura DiBenedetto and COO Julia Becker Collins were invited to speak at the Leaders Communicate Clearly Digital Summit – a series of online webinars equal parts theory and practical teaching from leaders around the globe, released episodically through August and September. Two of the over 21 speakers for the online event, Laura […]