Vision Advertising COO Julia Becker Collins (right) sitting with Communications Manager Catrina Gardner (left).

In The News: 10 Things I Know About … Post-2020 employee recruitment & retention

This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]
Vision's communications manager, Catrina Gardner, poses in front of a sign showing her panel information on personal brand at the She's Local Central Mass Conference for Women.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision Advertising team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300 other local women, and resourceful workshops, the highlight for our staff was getting to see Vision’s Communications Manager, Catrina […]
Women with laptop in front of large monitor with code and gears representing API data.

Why The Trend of Paid APIs Will Hurt Marketers & Businesses

APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions and procedures that allow other applications to access features and data of another allows everything from analytics dashboards to third-party […]
Blue verification checkmark with green dollar signs around it.

Should You Buy Paid Social Media Verification for Your Business?

With Meta Verified rolling out a month ago and the ongoing “Blue Checkmark” woes of Twitter, now seems a good time to talk about paid social media verification (along with other subscription options), especially from the perspective of a business looking to do social media marketing. This dovetails neatly with most verification programs, as they […]
person photographing their food at a restaurant with phone.

Webinar: Phone Photography Tips and Tricks

No professional camera? No problem. Thanks to how far the technology of smartphones has come, many of us already have quality cameras right in our back pocket. Maybe you’ve used your iPhone to take selfies or snap a quick sunset pic before, but you’re unaware of how much more your phone’s camera lens is capable […]
Leaders Communicate Clearly banner with webinar experts.

Vision Advertising at the Leaders Communicate Clearly Digital Summit

Both our CEO Laura DiBenedetto and COO Julia Becker Collins were invited to speak at the Leaders Communicate Clearly Digital Summit – a series of online webinars equal parts theory and practical teaching from leaders around the globe, released episodically through August and September. Two of the over 21 speakers for the online event, Laura […]