Small businesses have been scaling back their operations and temporarily closing their physical locations due to consumers staying home as a result of the pandemic. Without their patronage, small businesses are left with limited options when it comes to generating income. Fortunately, with the surrounding communities coming together and the benefits of the digital age, […]
A little over a week ago, Vision Advertising moved to work remotely. For us as a primarily digital marketing agency, it was a reasonably smooth transition with our work-from-home guidelines and tools already well established. Now, with the new orders from Governor Baker, we’re helping more and more of our clients not only continue to […]
In the face of the coronavirus (aka COVID-19), we’re seeing unwelcome changes in the US in response to the crisis. Panic buying and hoarding, misinformation, and state orders are disrupting normal life and businesses. More than any of the above, the biggest issue facing your business right now is uncertainty. Your staff isn’t sure if […]
Last month, we ran our second Facebook Live marketing workshop, this time dealing with running an internship program. Now that video stands as a webinar to help you get started with building a plan that both your business and interns can get behind. We’ve been running our program for years: learn in this video what […]
I was doing an online live workshop recently, and in advance of it, I ran a poll to see what additional topics people wanted me to cover during the Q&A sections. The winner? By a landslide, the most requested topic was: What kind of marketing is the best use of my resources? Every decision in […]
Starting your digital marketing can be an exciting and nerve-wracking experience. The bar for entry has never been lower but can quickly overwhelm businesses as they try to keep up. It’s easy to invest too much time and energy or lose sight of objectives as you chase the next big thing. In this blog, we’re […]
There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
Today, I had the chance to sit down with recently promoted, Julia Becker Collins, Chief Operating Officer of Vision Advertising. If Vision Advertising was a wheel, Julia would be the hub on which everything turns. She leads all aspects of the company, from developing and directing the marketing plans of clients to managing the operations […]
Big news from Vision Advertising: Julia Becker Collins, former Vice President of Marketing & Operations, has been named Chief Operating Officer. In this new role, Julia will lead all aspects of the company, from developing and directing the marketing plans of clients, to managing the operations of all of Vision Advertising’s staff, to company-wide fiscal […]
Business Blogging·Content marketing·Internet Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Get to Know Our Staff: Alex Geyer
For Alex Geyer, Vision Advertising’s Senior Brand Strategist, providing the best work for his clients and guiding them down the path to success and growth is his ultimate goal. Alex not only provides top-level work for his clients, but he also supports the Vision Advertising staff by creating internal documents and hosting well-informed meetings, so in […]