Vision Advertising COO Julia Becker Collins (right) sitting with Communications Manager Catrina Gardner (left).

In The News: 10 Things I Know About … Post-2020 employee recruitment & retention

This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]
Julia Becker Collins in her home office.

In The News: Why we switched to an unlimited vacation policy

This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
Julia Becker Collins in her home office.

In the News: How servant leadership keeps companies together

This article originally appeared in the Worcester Business Journal on February 22nd, 2021. Once you have employees, your business changes. Leadership isn’t defined by what you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form […]
Julia Becker Collins works with two Vision staffers on a laptop.

How Servant Leadership Keeps Companies Together

Once you have employees, your business changes. Leadership isn’t defined by that you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form different types of leaders with different strengths. When I joined the Vision team, […]
Headshot of Vision Advertising Staff, Christian Sadler.

Interview with Christian Sadler, Vision’s Social Media Specialist

Here at Vision Advertising, we believe it’s important to know who you’re partnering with when it comes to working with a marketing agency. From in-person meetings at our office to networked meetings over video and phone, the personal connections you make with our staff make for better communication and marketing. This article, like several in […]

Vision Advertising Names Julia Becker Collins Chief Operating Officer

Big news from Vision Advertising: Julia Becker Collins, former Vice President of Marketing & Operations, has been named Chief Operating Officer. In this new role, Julia will lead all aspects of the company, from developing and directing the marketing plans of clients, to managing the operations of all of Vision Advertising’s staff, to company-wide fiscal […]

Getting to Know Our Team – Catherine Hoey

AKA Creator of Content and All Things Awesome As Vision Advertising’s Inbound Marketing Specialist, Catherine’s work touches all corners of digital marketing, with an emphasis on marketing practices such as content creation, social media marketing, blog writing, and more. Catherine manages our internship program, assuring our interns are getting the most out of their experience. […]
Why Working at a Smaller Company is the Right Move

Why Interning at a Smaller Company is the Right Move

This post was written by Erica Ferretti, an intern and employee at Vision Advertising. When interning at a smaller company I had real responsibilities, I learned about the ins-and-outs to keep a company moving forward, flexed different creative muscles and built great future career contacts. That’s everything you want out of an internship to help […]

Top Reasons to Use a Small Agency for Your Internet Marketing

It’s 2017. You know you need to be doing more advertising and internet marketing, but you’re confused on the next step. Your business simply can’t keep up with the amount of internet marketing that your other small business owner competitors are doing in the digital space. As you’re drowning in the day to day duties […]