This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
This article originally appeared in the Worcester Business Journal on February 22nd, 2021. Once you have employees, your business changes. Leadership isn’t defined by what you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form […]
Once you have employees, your business changes. Leadership isn’t defined by that you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form different types of leaders with different strengths. When I joined the Vision team, […]
Here at Vision Advertising, we believe it’s important to know who you’re partnering with when it comes to working with a marketing agency. From in-person meetings at our office to networked meetings over video and phone, the personal connections you make with our staff make for better communication and marketing. This article, like several in […]
Big news from Vision Advertising: Julia Becker Collins, former Vice President of Marketing & Operations, has been named Chief Operating Officer. In this new role, Julia will lead all aspects of the company, from developing and directing the marketing plans of clients, to managing the operations of all of Vision Advertising’s staff, to company-wide fiscal […]
AKA Creator of Content and All Things Awesome As Vision Advertising’s Inbound Marketing Specialist, Catherine’s work touches all corners of digital marketing, with an emphasis on marketing practices such as content creation, social media marketing, blog writing, and more. Catherine manages our internship program, assuring our interns are getting the most out of their experience. […]
This post was written by Erica Ferretti, an intern and employee at Vision Advertising. When interning at a smaller company I had real responsibilities, I learned about the ins-and-outs to keep a company moving forward, flexed different creative muscles and built great future career contacts. That’s everything you want out of an internship to help […]
Having an internship program at your company is hard work. Correction: having a real internship program at your company is hard work. Having a bad one can often be illegal. So why put in all the time and energy into an internship program? It shouldn’t be for the free work: a well-run internship breaks even […]
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Top Reasons to Use a Small Agency for Your Internet Marketing
It’s 2017. You know you need to be doing more advertising and internet marketing, but you’re confused on the next step. Your business simply can’t keep up with the amount of internet marketing that your other small business owner competitors are doing in the digital space. As you’re drowning in the day to day duties […]