Hopefully, you’re viewing this companion blog after reading the main one, Plagiarism and Copyright Issues in Your Marketing. This is some content we didn’t have enough time to go into over there but is a great resource when you are looking for images and want to know about your options. As we mentioned in the […]
When you see marketing content that works, it can be tempting to borrow it for your own. But that sticky-fingered content can come back to bite you in more ways than one. Not only can you get called out by the content creator, but you can also hear from their lawyers. The fallout from that […]
The holidays can be a great time to market your business. Even if you don’t sell goods and services related to the specific holiday, it’s still a chance to expand your reach to new customers and retain current clients. But not all holidays are celebrated by all your clients, and not all of your audience […]
From Black History Month to Pride Month, there are several events, holidays, and observances throughout the year that are widely recognized and for which many companies temporarily change their logo and branding. Is your business considering doing so to highlight and show support for an upcoming special event like this? Learn from Vision’s own social […]
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong leadership styles, per se, but the workforce struggles of the last few years have revealed one style […]
The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision Advertising’s own COO Julia […]
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations – is a cornerstone of social media branding, but when executed poorly or for the wrong reasons can cause a […]
We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all hope we won’t think this when we see some of our own business’s marketing, it can happen. From simple tone-deaf […]
With Massachusetts rescinding the mask mandate for all industries – except for health care facilities and public transit – businesses no longer have to enforce face coverings. However, COVID-19 remains a very real threat, and masks are still an effective preventative against transmission. As a business owner, you have the right to continue to enforce […]