In the face of the coronavirus (aka COVID-19), we’re seeing unwelcome changes in the US in response to the crisis. Panic buying and hoarding, misinformation, and state orders are disrupting normal life and businesses. More than any of the above, the biggest issue facing your business right now is uncertainty. Your staff isn’t sure if […]
Although the California Consumer Privacy Act (CCPA) went into effect on January 1st, it’s never too late to ensure your business is compliant with its slew of new regulations. For the sake of your business, it’s imperative you discover the ways the CCPA will affect your company and the hefty fines involved if you are […]
Since the new year, your inbox has probably become acquainted with the phrase, “privacy policy update.” For this, you can blame California’s new privacy law, the California Consumer Privacy Act (CCPA), that went into effect January 1st, greatly affecting the ways companies collect and store consumer data. The CCPA can affect all businesses online, regardless […]
The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding businesses do for events, usually as part of a larger marketing program, to show support and celebration of the message […]
It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of Facebook user data to influence elections and other political activities. Since the data scandal leaked, Facebook’s drawn-out silence and lack […]
Ever look at your marketing budget, realize it’s a little (or a lot) smaller than you want it to be, and decide that you need some cheap labor to get it done? You wouldn’t be alone there. Many people share that same thought process and look toward interns as a seemingly ideal way to get […]
Business Ethics·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Small Business·Social Media Marketing
The Power of Saying ‘Thank You’ in Business
Giving thanks shouldn’t be reserved for the holiday season. Find reasons to say ‘thank you’ for all of the little things in life, and in business, no matter what time of year it happens to be.
The World Green Business Association is proud to announce our Corporate Sponsorship of the Central Mass Green Awards on May 21st. The Worcester Business Journal (WBJ) has selected nine businesses operating in Central Massachusetts who have demonstrated superior levels of commitment in the movement to become more environmentally responsible. The award winners were featured in […]