How to Write Content People Care About
People don’t care. The wild success of the DVR and the ever growing popularity of ad-blockers are evidence that people no longer care for advertising. People are using mechanisms to shut out advertising from their lives. These mechanisms aren’t just technological, they are psychological as well. People tune out sales pitches faster than a politician’s […]
If you have spent any time looking around on Instagram, you know that it is a straightforward, highly visual platform is built around images. While initially designed for personal use, recently it has seen an upsurge of businesses (particularly retailers) making use of the platform more frequently than before. Should your business be on Instagram?