– Part I Some people see creating a marketing plan for their business as a necessary evil. It’s time consuming. It’s hard for you, the small business owner, to devote that time. Even when you do create one, the plan quickly becomes irrelevant the more that time passes without implementing it. So why make one, […]
People are lazy. No, this is not a bad thing: lazy can mean the most return for the least effort. It means optimization, it means being smart about using resources to get the business results you desire. People who want to use your services are lazy: they aren’t going to drive around town doing comparisons, […]
Starting a business? Good – keep reading. This is information every soon-to-be-entrepreneur needs to know, EVEN IF, you’ve already owned a business. Since 1999, I’ve consulted for hundreds of entrepreneurs, and taught lectures for literally thousands. In that time, I’ve certainly observed a few things about why and how people succeed, and why and how […]