Tiny marketers working on a laptop writing a blog.

How Blogs Can Be a Great SEO Tool—If You Know Keywords

As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
Person at computer looking at email inbox and email notifications

How to Build Up Your Email Subscriber List

Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run print and digital ads, and blog about your products or services. And while these are all worthy marketing approaches, none […]
person photographing their food at a restaurant with phone.

Webinar: Phone Photography Tips and Tricks

No professional camera? No problem. Thanks to how far the technology of smartphones has come, many of us already have quality cameras right in our back pocket. Maybe you’ve used your iPhone to take selfies or snap a quick sunset pic before, but you’re unaware of how much more your phone’s camera lens is capable […]
Hashtags on Instagram

Webinar: Unlocking the Secrets of Hashtags on Instagram

For many businesses, Instagram is surpassing Facebook in becoming the place to find their customers or clients. But Instagram veterans and newcomers alike might be having trouble fully unlocking the power of social media marketing on this platform. When used properly, hashtags can be a game-changer, helping your company find target audiences and engage with […]
Photographer planning, organizing, and taking pictures during a restaurant's brand photoshoot

How to Plan for Your Brand’s Photoshoot

Developing a relationship between your audience and brand requires more effort than posting a few staff headshots to your website. Your audience’s waking hours are dominated by visually driven media, making it essential to convey a complete image of your business, from the products or services you provide to the workplace environment. For brand recognition, […]