Vision Advertising COO Julia Becker Collins

In the News: Julia Becker Collins on Starting a Business

Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These business tips for becoming an entrepreneur from Massachusetts business experts ran the gambit from attorneys talking about laying the legal […]
Hand holding smartphone with thumbs down message.

Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in our most recent Vision Business Bootcamp. If you’re interested in learning why you should and how to respond to reviews […]
Laptop screen display Facebook Ads Manager

How to Avoid Meta Ad Rejections

If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get rejected? In this blog, we’ll share three of Meta’s advertising policies to be aware of in order to avoid Meta […]
Canva site opened on laptop screen

5 Canva Hacks You Didn’t Know Existed

Canva, the online graphic design platform primarily used for social media posts and presentations, has risen to widespread popularity since being founded in 2013. With more than 110 million users, the world’s largest female-founded and woman-led startup just reached another major milestone: 15 billion designs created. No doubt about it, this free software—with its readymade […]
Smartphone displaying Facebook logo in front of a Meta logo. Meta is the parent company of Facebook and Instagram.

Understanding Facebook Business with Meta Business Suite

Whether you’re a long-time Facebook for Business user or are looking to finally get your business on Facebook or Instagram, the new Meta Business Suite is a tool you must learn to succeed in managing your social media content and performance on those platforms. And with a plethora of new tools, menus, and user interfaces, […]
Tiny marketers working on a laptop writing a blog.

How Blogs Can Be a Great SEO Tool—If You Know Keywords

As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
Person at computer looking at email inbox and email notifications

How to Build Up Your Email Subscriber List

Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run print and digital ads, and blog about your products or services. And while these are all worthy marketing approaches, none […]