A little over a week ago, Vision Advertising moved to work remotely. For us as a primarily digital marketing agency, it was a reasonably smooth transition with our work-from-home guidelines and tools already well established. Now, with the new orders from Governor Baker, we’re helping more and more of our clients not only continue to […]
Last month, we ran our second Facebook Live marketing workshop, this time dealing with running an internship program. Now that video stands as a webinar to help you get started with building a plan that both your business and interns can get behind. We’ve been running our program for years: learn in this video what […]
Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]
At the end of March, myself representing Vision Advertising, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop – Your Brand is More Than Your Logo: Insights on Branding from the Front Line of Marketing – was […]
One of the perks and perils of being a modern company is your online presence. Without having to do anything yourself, information will be collected and submitted to help people find you. Some of this information is inherently useful, such as providing directions and operating times. But others are two-edged and can hinder as much […]
Here at Vision Advertising, we make a lot of websites, and do a lot of reporting. The two are very related. Regardless if the site is for a restaurant or a rotary manufacturer, they all have one thing in common – we set up a Google Analytics account for them and install a tracking code. […]
There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]
Investing in a partnership with a marketing agency is important in today’s fast-paced digital world. Selecting the right marketing agency is critical. When you select a marketing agency, you are selecting a business partner. This agency needs to not only be someone you can work with, but someone who can execute your vision. Here are […]
As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.