A still image of Laura DiBenedetto giving the Pivoting Plans in COVID-19 webinar on a computer tablet.

Pivoting Plans in COVID-19 Webinar: Learning to Adapt

COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make ends meet. Last week, we hosted Pivoting Plans in COVID-19 on Facebook Live, a webinar where our CEO Laura DiBenedetto […]
Julia presenting the Social Media 201 webinar on a tablet on top of a wooden table.

Social Media 201 Webinar: Prioritizing Your Digital Assets

If you’ve watched our Social Media 101 webinar, you’re aware that social media is an incredibly valuable marketing tool. On May 14th, we hosted the sequel webinar, Social Media 201, on Facebook Live to help businesses better establish their social media marketing initiatives. With quarantine still in effect for most businesses, now’s the time to […]
Person working from home on laptop in a video conference.

Working from Home: Advice We’re Following and Giving Clients

A little over a week ago, Vision Advertising moved to work remotely. For us as a primarily digital marketing agency, it was a reasonably smooth transition with our work-from-home guidelines and tools already well established. Now, with the new orders from Governor Baker, we’re helping more and more of our clients not only continue to […]
Internship text surrouned by icons and images next to intern working on laptop.

Running a Successful Internship Program: Webinar Video

Last month, we ran our second Facebook Live marketing workshop, this time dealing with running an internship program. Now that video stands as a webinar to help you get started with building a plan that both your business and interns can get behind. We’ve been running our program for years: learn in this video what […]
Collection of awards and collateral from 40 Under Forty program.

Why Awards are an Important Part of Your Marketing

Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]
Slideshow and conference table at Clark University from our brand marketing workshop.

Important Takeaways from Our Brand Marketing Workshop

At the end of March, myself representing Vision Advertising, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop – Your Brand is More Than Your Logo: Insights on Branding from the Front Line of Marketing – was […]