As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.
If you’ve perused through our blog collect for the last few years, you’d get the impression that I like to write blogs. And you’d be right. While I wear many hats here at Vision, my favorite one must be “content creator,” and my favorite part of that has to be writing blogs, both internally and […]
Content marketing·Facebook Marketing·How To·Internet Marketing·Relationship Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Keys to Successful Brand Reputation Management
In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
Business Blogging·How To·Internet Marketing·Online Public Relations·Relationship Marketing·Search Engine Marketing·Word of Mouth Marketing
Shifting from Reputation Management to Reputation Marketing
Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
Social media is turning out to be one of the most effective tools for building a company’s brand message and presence. If you want to be at the top spot in your industry and stand out from the competition, you need to understand how to develop your own brand. Cement your reputation in your industry […]
To achieve the goal of converting subscribers into buyers, you have to send them emails that are relevant and contextual to them. Promoted deals of the day, loyalty programs, time-limited coupon codes, product launches—all of these are staples in email campaigns. But, how do you send them personalized, relevant campaigns? It’s a lot more than […]
Have you been burned by an unpleasant experience with a digital marketing agency? We understand. We’ve had many clients who have been cautious to get back into a marketing partnership after being let down by another agency. It can be hard to rebuild trust after a marketer fails to meet your expectations or simply takes […]
To learn more about a potential marketing partner, it’s important to ask questions. However, it’s all about asking the right questions: ones that provide the most useful information. If you’ve ever attended a seminar about sales, you’ve probably heard about finding the client’s “pain” – the root cause. This is what this blog is all […]
You know as a business you should have a social media presence, but it can often feel like a huge hurdle. Social media engagement requires planning, design, and constant posting and monitoring. However, that first post can be the biggest step of all, because it requires you to figure out how you will approach your […]
Without question, email marketing is one of the best ways to turn one-time shoppers into long-term customers. It’s a way for you to target your audience, stay connected with them, and build brand loyalty in a place where most people visit every day—in their inbox. With email marketing, your business can create deeper relationships with […]