If you already know how to do this and some knucklehead keeps sending you emails visibly copying you in the field of 100 other people, send this to them – you may very well protect yourself in the process. If you’re the knucklehead, then read on. Gently said, my friends. When people visibly cc a […]
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
What worked 20 years ago may not work today. The market will always change and evolve. If your brand identity does not change and evolve with the market and its buying trends, your business will not stand out, will not be recognized as the solution, and it will be left behind.