Four Ways to Use Twitter for Effective Brand Outreach

When you have only 140 characters to convey your brand message, you must strategize carefully and write forcefully and consistently. That advice which I recently posted on Twitter (‘Tweeted’), friends, is 134 characters. After you read this blog post, you’ll understand that when it comes to Twitter, the quotation attributed to Mark Twain, “I would […]
Man whispering in the ear of shocked woman.

How To Control (Correct) Rumors

Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
Free grunge blue vintage round isolated seal

Marketing for Free: 5 Good Ideas

Here’s my five suggestions written out (copy and paste, if you want!) Volunteering Video Blogging (Vlogging) Social Media Relationship Building over Lunch Article submissions Here are some relevant links to this post: YouTube LinkedIn Twitter Facebook What do you think? Will you try any of these? Are you already doing one or more of these? […]
Search bar on virtual screen

How and Why to Choose a Domain

Domain names serve two purposes.  One, to point people to your online presence, and two, serve as an additional marketing tool. To make this month’s article really easy to read and learn from, I’ve created this chart of some fictitious (hopefully!) domains and critiqued them. Domain Comments www.mycompany.com Rating: good It is short, to the […]
Linked icons representing a Social Network.

Getting Started with Social Networking – Where to Begin & How

So you’ve heard about social networking and if you read last month’s article, you’ve learned about what it is and how it works. In either case, by now, you might be asking yourself how you can get involved. One of the best places to start, for a beginner to the social networking universe, is with […]

When to integrate PR – and what it means.

PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]

Branching Out: Adapting for Success

What worked 20 years ago may not work today. The market will always change and evolve. If your brand identity does not change and evolve with the market and its buying trends, your business will not stand out, will not be recognized as the solution, and it will be left behind.