Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]
Recently, I was networking with a colleague and was on an initial phone call with him. When I explained that we were women-owned and -run, he responded with, “Oh, you’re only trying to work with women.” To him, stating your business is women-owned, minority-run, etc., means that you are only selling to those groups. Calmly, […]
As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
Once you have employees, your business changes. Leadership isn’t defined by that you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form different types of leaders with different strengths. When I joined the Vision team, […]
The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
This pandemic has turned changes in business operations from an inconvenience into the new norm. As remote work and self-isolation drag on, self-care is more important than ever. Vision Advertising has always recognized the need for personal wellness, with a healthy quality of life and peer support etched into our core. In the face of […]
We’ve been women-owned and -operated for more than 20 years since our CEO Laura DiBenedetto started the business from her dorm room in Becker College, and now with our COO Julia Becker Collins at the helm. However, we just took our business to the next level by getting our Women Business Enterprise (WBE) Certification.
This article originally appeared in the Worcester Business Journal on April 13th, 2020. It’s easy to look at everyone in the same industry as you as your enemy, but it’s incredibly short-sighted. You will find businesses in your network overlap with your own, but that overlap is rarely complete. It’s in these mutual gaps in […]
Since the beginning of March, we’ve been helping our clients plan for when the Coronavirus pandemic started shutting down the East Coast. We’ve worked with small businesses to get websites and social media statements in a timely and transparent matter, as well as with restaurants to brace for the impact and mitigate it with new […]