From Black History Month to Pride Month, there are several events, holidays, and observances throughout the year that are widely recognized and for which many companies temporarily change their logo and branding. Is your business considering doing so to highlight and show support for an upcoming special event like this? Learn from Vision’s own social […]
Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly turn into social media gaffs, turn public opinion against you, and make your businesses inaccessible to searchers and current customers. […]
They say a picture is worth 1,000 words. And when it comes to selling in today’s heavily digital world, strong visuals are crucial for a company’s brand presence and online reputation. Take a quick mental inventory of your business’s photos: do they adequately showcase what you sell? Are they reflective of your current branding? Are […]
As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
Internship programs are a great way of giving back and helping the next generation of students get hands-on training. Just like with remote work, the pandemic transformed how internships can be handled, including changing or adding a remote internship program. However, these internships can be even trickier to handle, especially if you’re new to remote […]
While COVID is still visible, it’s in the rear-view mirror for most people and businesses, especially as we move towards the less dangerous months of summer. While caution should still be taken, and many businesses are keeping mask policies in place, it’s also time to start planning for a future where this is just another […]
We all want to know that our business is doing well. But for some aspects, such as marketing, it can be hard to gauge success. In this series, we’re taking a look at marketing analytics – so you can know what they are, what they do, and if they are something to watch for your […]
Maybe you’ve just started slinging content, or maybe you finally dusted off your analytics, but it can be frustrating if you’re not getting the page views and engagement you expected from your blog. Creating content for your website and social media is always a good idea. But if you’re doing it wrong, you are at […]
Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing research, setting goals, and figuring out values, your marketing is going to be less effective – especially if you’re not […]
Is one of your New Year’s Resolutions to revive a currently closed-down business? Whether it’s a hobby you put on hold or a victim of the pandemic, if you’re bringing a business back from the dead, you’ve got more work than you might think. Beyond the logistics and business strategy side of things, you’ve also […]