Is one of your New Year’s Resolutions to revive a currently closed-down business? Whether it’s a hobby you put on hold or a victim of the pandemic, if you’re bringing a business back from the dead, you’ve got more work than you might think. Beyond the logistics and business strategy side of things, you’ve also […]
It’s already almost the end of 2022. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to pivot to avoid continuing to miss goals – assuming you’ve planned that far. In this webinar, our COO Julia Becker […]
There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet in their youth, it’s also a problem for businesses. When it comes to rebranding online, you’re not only fighting against […]
As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]
Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]
Recently, I was networking with a colleague and was on an initial phone call with him. When I explained that we were women-owned and -run, he responded with, “Oh, you’re only trying to work with women.” To him, stating your business is women-owned, minority-run, etc., means that you are only selling to those groups. Calmly, […]
As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
Once you have employees, your business changes. Leadership isn’t defined by that you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form different types of leaders with different strengths. When I joined the Vision team, […]
The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]