Internship programs are a great way of giving back and helping the next generation of students get hands-on training. Just like with remote work, the pandemic transformed how internships can be handled, including changing or adding a remote internship program. However, these internships can be even trickier to handle, especially if you’re new to remote […]
While COVID is still visible, it’s in the rear-view mirror for most people and businesses, especially as we move towards the less dangerous months of summer. While caution should still be taken, and many businesses are keeping mask policies in place, it’s also time to start planning for a future where this is just another […]
Maybe you’ve just started slinging content, or maybe you finally dusted off your analytics, but it can be frustrating if you’re not getting the page views and engagement you expected from your blog. Creating content for your website and social media is always a good idea. But if you’re doing it wrong, you are at […]
Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing research, setting goals, and figuring out values, your marketing is going to be less effective – especially if you’re not […]
Is one of your New Year’s Resolutions to revive a currently closed-down business? Whether it’s a hobby you put on hold or a victim of the pandemic, if you’re bringing a business back from the dead, you’ve got more work than you might think. Beyond the logistics and business strategy side of things, you’ve also […]
It’s already almost the end of 2022. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to pivot to avoid continuing to miss goals – assuming you’ve planned that far. In this webinar, our COO Julia Becker […]
There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet in their youth, it’s also a problem for businesses. When it comes to rebranding online, you’re not only fighting against […]
As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]
Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]