While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor, Threads, by Instagram/Meta. So does your business need to be on one of these platforms, and if so, which? As […]
SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing and advertising. But it’s important to look beyond just all traffic to see where that traffic is coming from: its […]
Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These business tips for becoming an entrepreneur from Massachusetts business experts ran the gambit from attorneys talking about laying the legal […]
APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions and procedures that allow other applications to access features and data of another allows everything from analytics dashboards to third-party […]
From Black History Month to Pride Month, there are several events, holidays, and observances throughout the year that are widely recognized and for which many companies temporarily change their logo and branding. Is your business considering doing so to highlight and show support for an upcoming special event like this? Learn from Vision’s own social […]
Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly turn into social media gaffs, turn public opinion against you, and make your businesses inaccessible to searchers and current customers. […]
They say a picture is worth 1,000 words. And when it comes to selling in today’s heavily digital world, strong visuals are crucial for a company’s brand presence and online reputation. Take a quick mental inventory of your business’s photos: do they adequately showcase what you sell? Are they reflective of your current branding? Are […]
As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
Internship programs are a great way of giving back and helping the next generation of students get hands-on training. Just like with remote work, the pandemic transformed how internships can be handled, including changing or adding a remote internship program. However, these internships can be even trickier to handle, especially if you’re new to remote […]
While COVID is still visible, it’s in the rear-view mirror for most people and businesses, especially as we move towards the less dangerous months of summer. While caution should still be taken, and many businesses are keeping mask policies in place, it’s also time to start planning for a future where this is just another […]