Cold calling – that is the soliciting for business with customers who don’t have previous contact or even knowledge of the salesperson – is entering its twilight years in this digital era. While some salespeople will swear by cold calling to getting sales results, many businesses don’t have the workforce or budgets to have a […]
Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence. By having those in your c-suite using their social media accounts to help market your business, you help put a […]