In our first podcast episode, Exploring New Market Frontiers, we discussed how important it is to explore your current and possible markets to grow your business and secure an exit strategy for yourself as a business owner. In this article, we want to double down on this topic to give you an understanding at the […]
The holidays can be a great time to market your business. Even if you don’t sell goods and services related to the specific holiday, it’s still a chance to expand your reach to new customers and retain current clients. But not all holidays are celebrated by all your clients, and not all of your audience […]
One of the best ways to see how your marketing is doing is to look at website traffic—the amount of people who visit your website. This can not only give you a good idea of changes over time, but tell you a lot about what is and isn’t working, such as the source of this […]
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […]
The closer you get to the end of college, the more your plan crystalizes: start a business, launch a career, or move on to higher education. All of these things can benefit from one thing you’re probably missing: marketing skills. During my time with Vision Advertising during my internship, I was given the opportunity to […]
It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations – is a cornerstone of social media branding, but when executed poorly or for the wrong reasons can cause a […]
Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small about being a small business owner. By shouldering the immense task of becoming a business owner, not only are you […]
Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]
Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]