Internship experience of Caleb McFarland.

Caleb McFarland: My Internship Experience at Vision Advertising

Gaining the necessary real-world experience that is needed for most careers can be incredibly challenging. Most companies require 3-5 years of job experience which can keep many college-age men and women from even attempting to apply to certain positions. If you are a college student or a recent graduate, a word of advice would be […]
Business woman looking unimpressed by presentation on tablet.

Active Marketing: Why Set-It-and-Forget-It Marketing Doesn’t work

There a lot of options when it comes to marketing your company, from the necessary (having a website) to the advanced (proper brand reputation management). There are many ways you can do this marketing, depending on how much time and money you have. One thing we’ve seen that universally fails (and can in fact even […]
Hand Stacking Wood Cube Blocks With Word "brand" On Them.

Company Branding: The Importance of Consistency

When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company, products, and services, the collective experience and impact your business has had on your audience. While reputation, design, advertising, clients, […]
Keys to Successful Brand Reputation Management

Keys to Successful Brand Reputation Management

In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
Woman making a decision with arrows and question mark above her head.

Industry Facing vs Client Facing: Picking the Right Voice

It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms hide important concepts and methods, these are hard for those outside the industry to understand. This is true for businesses […]
Make the Shift from Reputation Management to Reputation Marketing

Shifting from Reputation Management to Reputation Marketing

Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]