I just answered a great question on LinkedIn about marketing on the cheap and I thought you might be interested (since soooo many people want to know the answer to that same question). Enjoy! The asker posed: “Marketing/Advertising at low costs? I have recently opened my real estate company in Dubai would like to know […]
In the personal landscape, MySpace has them and lots of people use others for their own (often amusing) daily rants. In the business landscape, it is one of the leading ways to turn speeches into conversations. How would you like to turn your colleagues into people who constantly have you on the top of their […]
CMS = Content Management System. Did you know that FrontPage is being phased out? Bad news for all the FP dependent, theoretically. The CMS solves that problem. There are a bunch of solutions out there; we use WordPress. Imagine… being able to log into a nice tidy little web site and being able to manage […]
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
Last week I got an email from a long-winded friend who used that email as a vehicle in which to cram every last tidbit thought, felt or simply “needed” to say into the monologue. As much as I truly adore my friend, I skimmed the last ¾ of it because it was unfortunately too tedious […]
By David A. Greenwood, Former Director of Public Relations What is public relations? Many mistake publicity for public relations but the true art of public relations is so much more. Public relations helps to build a corporate image, create much needed awareness for a product or service and it helps to raise the profile of […]
.Com is the “buzzword” for the internet. If people can’t remember what your domain is, they’ll usually remember the company name and stick a .com at the end of it when trying to visit your site. If you can get a .com domain, do it. If you can only get the .net with the .com, […]