– Part I Some people see creating a marketing plan for their business as a necessary evil. It’s time consuming. It’s hard for you, the small business owner, to devote that time. Even when you do create one, the plan quickly becomes irrelevant the more that time passes without implementing it. So why make one, […]
People are lazy. No, this is not a bad thing: lazy can mean the most return for the least effort. It means optimization, it means being smart about using resources to get the business results you desire. People who want to use your services are lazy: they aren’t going to drive around town doing comparisons, […]
Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
Keyword optimization is the process of researching, analyzing and choosing the most suitable keyword phrases for your content, and your audience. If you are trying to optimize for Google, you absolutely cannot neglect keyword research.
The definition of “white paper” can vary from person to person, company to company, industry to industry. In short, a white paper is an authoritative report or guide that solves a reader’s problem, answers their question, or helps them make a decision.
Highlights·Internet Marketing·Performance Management·PPC Advertising·Search Engine Marketing·Search Engine Optimization·Small Business
PPC is an online advertising strategy – and a fantastic lead generation tactic – that has the potential to deliver very targeted leads to your website.