While the internet can make the world a very big place, it can also make it a very cramped one as a business owner. The COVID pandemic has squeezed businesses out, but it’s also squeezed most of them online and on apps. This has opened new opportunities but also means your competitive niche has become […]
As a business owner, your two most valuable resources are time and money, so there’s a certain irony on how much of the former you can waste to spend none of the latter when looking for free apps and resources to help you run your business. To avoid the trial and error of dead-end apps, […]
Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the feedback for your social media advertising can seem stagnant. In the case of Instagram, one of the elements that most […]
The pandemic has tested the resolve of company leaders across the board. From budget cuts to pivot plans, businesses have had to adapt rapidly to the changing landscape, which might have resulted in some erratic, uninformed decision-making along the way. However, this tendency to make fear-based reactions in anticipation of perceived dangers can result in […]
Although Cupid’s likely to remain quarantined this Valentine’s Day, we at least have some cause for celebration as more vaccine cocktails become approved and positive case numbers continue to fall in Massachusetts. However, we’re not out of the woods yet, which is why some COVID-19 restrictions continue to remain in place. While vaccines are dominating […]
This article originally appeared in the Worcester Business Journal on January 25th, 2021. When hearing the term “small business,” you probably envision a decades-old hardware store or that North End restaurant you order takeout from once a week. However, other small business owners and I are finding out the hard way there is an exploitive […]