Individuals produce blogs and videos in front of a giant laptop as an example of expertise marketing.

Education as a Form of Expertise Marketing

Do you like to provide education to potential customers and the community at large when it comes to your business? You can also turn that into great marketing! In the enVisioning Success podcast episode, Fostering Growth: Professional Development Aligned with Avatar Needs, co-hosts Laura and Julia look at making sure the professional development of your […]
Business owner looking at laptop with customer reviews on it.

Maintaining Authenticity and Respect When Responding to Reviews

When a negative review pops up about your business, what’s your first reaction? If it’s to run and hide or reach for the pitchfork, you might be damaging your business’s reputation. There’s a better way. In the enVisioning Success podcast episode, Politely Confrontational: Stopping the Games and Selling with Authenticity, co-host Julia and Laura tackle […]
Wooden building blocks on office desk with hand tilting block so both SQL and MQL can be read.

Focus on Marketing Qualified Leads or Sales Qualified Leads?

No one likes to hear “no,” especially if you work in sales. On the enVisioning Success podcast episode, The Power of “No:” Navigating Rejection and Refocusing Efforts, co-hosts Laura and Julia express the frustration of failed sales talks and better solutions moving forward, including qualified leads. Let’s talk about how your sales team can work […]
Marketers, Salespeople, and business owners optimizing a long sales cycle funnel with marketing.

The Types of Marketing Needed for Long Sales Cycles

Not every business has immediate sales. With no product or service with an immediate download or delivery, they rely on long sales cycles of their salespeople reaching out, establishing relationships, having multiple meetings, and going back and forth on proposals and contracts before anyone signs. In our enVisioning Success podcast episode, Consistency in Communication: The […]