There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing Campaigns: Cohesive Multi-Channel Approaches, co-host Julia and Laura go through the “$50 sentence” of that title to explore multi-faceted marketing […]
We’ve all heard when it comes to marketing, content is king. But what kind of content is there, and which makes the most sense for your brand and industry? In their most recent episode, Content Strategy for the Modernized Brand, enVisioning Success podcast hosts Laura and Julia review how refreshing your brand means refreshing your […]
When it comes to modernizing your brand, it can be easy to just focus on a new logo, color palette, and all the glitz of a new website. But that’s only a part. In our podcast episode, Modernizing Brand Identity Balancing Past and Future, co-hosts Julia and Laura go over many parts of your brand […]
In our podcast episode, Evaluating Your Current Brand’s Strength and Weaknesses, co-hosts Julia and Laura talk all about branding—specifically what it is really. As a companion post to that podcast, we will deep-dive today into what online brand performance should be for larger, successful businesses and what traps to look out for. Learn how online […]