No one likes hearing negative things about their company, especially in the form of reviews on highly trafficked sites. It can be as easy to ignore them as not to search for them in the first place. But that’s a mistake. We live in a world where consumer options are growing each day, from global […]
This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars and top comments to help influence decisions. While […]
Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]
For many businesses, event management has two major stages: event planning, where the event is designed, budgeted for, and set up; and the event itself. When events underperform (i.e., people don’t show) or the events impact on sales and leads doesn’t pan out, it’s because of a crucial missing third part: event marketing. In this […]
Business Blogging·How To·Internet Marketing·Online Public Relations·Relationship Marketing·Search Engine Marketing·Word of Mouth Marketing
Shifting from Reputation Management to Reputation Marketing
Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
Social media is turning out to be one of the most effective tools for building a company’s brand message and presence. If you want to be at the top spot in your industry and stand out from the competition, you need to understand how to develop your own brand. Cement your reputation in your industry […]
We live in a world where reputation isn’t just word-of-mouth or newspaper articles, but a place where people turn to their phone and computers to make informed decisions. They use online reputation services such as Yelp, Google Reviews, Facebook Reviews, the BBB Database, and more. For many, this is their interaction with your company and […]
July 14, 2016, marks the day Pokémon Go is released in the United Kingdom. #PokemonGOuk is one of the top trends on Twitter and the augmentation reality game is well on its way to taking over another nation. It’s clear the United States has already been taken by storm and is on the verge of […]
Business Blogging·Content marketing·Facebook Marketing·Highlights·Internet Marketing·Social Media Marketing·Word of Mouth Marketing
Don’t Take the Social Out of Your Social Media Strategy
Facebook. Twitter. Instagram. All were founded with the idea that the platform would be used as a way for individuals to connect with other individuals. At some point, businesses jumped on the bandwagon as well, and quickly learned that when it comes to selling your business on social media, you either sink or swim.