A large magnet in front of a laptop showing online analytics of positive engagement marketing.

Engagement Marketing: How Do You Talk to Customers Online?

Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers interact with your brand (usually online). These interactions can take multiple forms, such as likes and comments on social media, […]
Back view of business woman talking to her coworkers and business partners during a video conference call.

In The News: Keeping the human connection during social distancing

This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
Various business individuals talking about a business, example of testimonials and reviews.

In The News: How testimonials shape your business’s reputation

This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars and top comments to help influence decisions. While […]
Collection of awards and collateral from 40 Under Forty program.

Why Awards are an Important Part of Your Marketing

Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]
Laptop at casual desk with event planner calendar app open.

Event Marketing: The Other Half of Event Planning

For many businesses, event management has two major stages: event planning, where the event is designed, budgeted for, and set up; and the event itself. When events underperform (i.e., people don’t show) or the events impact on sales and leads doesn’t pan out, it’s because of a crucial missing third part: event marketing. In this […]
Make the Shift from Reputation Management to Reputation Marketing

Shifting from Reputation Management to Reputation Marketing

Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]