Marketing and sales were made for each other—literally. Marketing aims to make it easier for your sales team to sell, with everything from lead generation to producing sales themselves. But sometimes, your marketing and sales teams aren’t on the same page. In the enVisioning Success podcast episode, From Messaging to Engagement: Bridging Marketing with Sales, […]
Want the short sell? Writing blogs for your business is great marketing by building a library of expertise in your field. In the enVisioning Success podcast episode, Trust Builder: Using Your Messages to Become the Go-To Expert, co-hosts Julia and Laura talk about how showing this expertise builds the trust needed by customers to buy […]
Timing is everything. One of the best times for a customer to become aware of your brand is before they need your product and service. From seeing your business on social media to showing up in their first Google research, being on your customers’ minds before they start comparing options is a huge advantage and […]
There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]