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Can an Intern Do My Marketing?

Ever look at your marketing budget, realize it’s a little (or a lot) smaller than you want it to be, and decide that you need some cheap labor to get it done? You wouldn’t be alone there. Many people share that same thought process and look toward interns as a seemingly ideal way to get […]
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What are Backlinks and Why Are They Important?

Just like in any specialized field, SEO (search engine optimization) has its own share of insider jargon (and that’s not even counting the term “SEO” itself). When looking how to increase your website ranking on certain keywords or overall, you’ve probably seen responses such as “make sure there are backlinks to your website” or “backlinks […]

Top Reasons to Use a Small Agency for Your Internet Marketing

It’s 2017. You know you need to be doing more advertising and internet marketing, but you’re confused on the next step. Your business simply can’t keep up with the amount of internet marketing that your other small business owner competitors are doing in the digital space. As you’re drowning in the day to day duties […]
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How to Be Fully Present (Online)

If you’ve ever read about communication skills you have probably been exposed to the idea of being fully present. There are many reasons phrases like “living in the moment” or “actively listening” can seem a bit flaky but, have you ever asked a question only to receive a stock response that doesn’t actually answer what […]
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B2B with LinkedIn: The Basics

LinkedIn holds a unique place in the social media world. While other platforms focus on the general public, LinkedIn targets businesses and the employees in them. While advertising your business on Facebook is through avenues of friends and family, doing it through LinkedIn focuses on owners and administrators. LinkedIn is a powerful business tool (as […]

Don’t Take the Social Out of Your Social Media Strategy

Facebook. Twitter. Instagram.  All were founded with the idea that the platform would be used as a way for individuals to connect with other individuals. At some point, businesses jumped on the bandwagon as well, and quickly learned that when it comes to selling your business on social media, you either sink or swim.
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How to Write Content People Care About

People don’t care. The wild success of the DVR and the ever growing popularity of ad-blockers are evidence that people no longer care for advertising. People are using mechanisms to shut out advertising from their lives. These mechanisms aren’t just technological, they are psychological as well. People tune out sales pitches faster than a politician’s […]