People don’t care. The wild success of the DVR and the ever growing popularity of ad-blockers are evidence that people no longer care for advertising. People are using mechanisms to shut out advertising from their lives. These mechanisms aren’t just technological, they are psychological as well. People tune out sales pitches faster than a politician’s […]
– Part I Some people see creating a marketing plan for their business as a necessary evil. It’s time consuming. It’s hard for you, the small business owner, to devote that time. Even when you do create one, the plan quickly becomes irrelevant the more that time passes without implementing it. So why make one, […]
People are lazy. No, this is not a bad thing: lazy can mean the most return for the least effort. It means optimization, it means being smart about using resources to get the business results you desire. People who want to use your services are lazy: they aren’t going to drive around town doing comparisons, […]
Each social media platform is unique and serves its own purpose. One of the strengths of LinkedIn is that it allows people to interact with groups that are similar to their own. LinkedIn immediately seeks to define you as a professional from job, to skills, to experience, to aspirations. This makes it easier for your […]
Ever since Facebook bought Instagram for 1 billion dollars, this image-centric social media outlet has only grew exponentially.
‘Tis the season for giving and receiving. This year we’re giving away a couple handfuls of holiday marketing ideas to help your small business grow.
Business Ethics·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Small Business·Social Media Marketing
The Power of Saying ‘Thank You’ in Business
Giving thanks shouldn’t be reserved for the holiday season. Find reasons to say ‘thank you’ for all of the little things in life, and in business, no matter what time of year it happens to be.
Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
4 Essential Keyword Optimization Tips
Keyword optimization is the process of researching, analyzing and choosing the most suitable keyword phrases for your content, and your audience. If you are trying to optimize for Google, you absolutely cannot neglect keyword research.
Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Small Business·Social Media Marketing
Why Your Brand Shouldn’t Be on Every Social Network
One of the best social media marketing tips is this: don’t try to do it all. If you think that your company can devote its resources to every social network and be successful, you may want to reconsider.
The definition of “white paper” can vary from person to person, company to company, industry to industry. In short, a white paper is an authoritative report or guide that solves a reader’s problem, answers their question, or helps them make a decision.