The Importance of Professional Photography for Your Restaurant
People know what they want. When it comes to food, taste and smell play a huge role in getting your customers to come back for seconds. To get new customer in the door, catching their eye is one of the best tactics in restaurant marketing. Great photography of your food in its native habitat of your restaurant is what helps people decide to visit your establishment. It’s important to not only get professional photography for your restaurant, but to understand how to use it to get the most impact, online and off.
Where Do I Need to Use Professional Photography?
Almost everyone carries a camera around wherever they go in the form of a smartphone. And while a snapshot from a phone does a perfectly adequate job for many instances, from reviews to Instagram feeds, it’s important to understand the difference between amateur phone photography and professional photography from a dedicated digital camera and a photographer who knows what they’re doing. Here are some places that professional photography shines and can help you tip the scales in your favor.
On Your Website
The hub of any online presence, your website needs to engage users immediately, and on any device they use. This means not only a well-planned shot, but one with the resolution and fidelity to look as good on a 4k monitor as a phone screen.
On Social Media
While many social media platforms are designed with the smartphone in mind, all can also do with great photography as finishing touches. From high-resolution images for your page banners to perfect shots to round out your social media posting, professional photography can add a layer of polish to your social media platform of choice.
On Other Websites
Your restaurant’s online presence will not be limited to your own website and social media. From Google Business to Yelp, websites that list information about your restaurant from pricing to reviews will crop up even with no input from you. Take control of your pages and make sure to stock their galleries with your great photography.
Lastly, on your menus and other collateral (banners, takeaway menus, etc.), you need to provide sharp, high-definition images to meet your printer’s demands. Make sure that all of your physical media has images you can be proud of.
Getting a Full-Service Marketing Company to Help
We’ve touched on a few vital parts of how to put professional photography to work for you: on your website, on social media, to help manage your online presence, and to produce great collateral. Question is: are the other parts of your restaurant marketing also at a professional level?
Ready to improve not only your photography but also your advertising and marketing game? Contact Vision Advertising. We’re a full-service marketing agency, specializing in comprehensive internet marketing – from websites to social media and everything in-between (including having professional photographers on staff). Contact us today to start the discussion and find a solution that works right for you, at least until they invent smell-o-vision.
Jay Jorgenson - October 24, 2019
My friend wants to improve his restaurant. I like how you mention having great photography of your food in your restaurant it helps people decide to visit your establishment. Thank you for the information. I’ll recommend my friend to hire a professional photographer so they can take pictures of his food.
Manish Rajput Photography - November 28, 2021
Such an amazing blog post. I am also a professional photographer and I am exploring photography material on google I found your blog I really love your blog and am encouraging you to write more blogs that can help us.
Kate Hansen - July 18, 2022
I loved how you said that they can take photos for your menu. My husband and I are opening up a restaurant together in a couple of months, and we need to get pictures of our food for the menu. We’ll have to look into finding a professional photographer that can help us!