A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in our most recent Vision Business Bootcamp. If you’re interested in learning why you should and how to respond to reviews of your business (especially the bad ones) from marketing experts in reputation and social media management, this free webinar is for you!

What You’ll Learn About Reputation Management Through Reviews

Catrina and Dominique provide examples of reviews and responses, ranging from good to bad to ugly, and cover everything you need to know about managing customer reviews of your business, including:

• Where people can leave reviews (not just Yelp) and why it’s important to read them all.
• Key pieces of information to look for in a review.
• How to craft an effective response to each type of review (good, bad, etc.).
• The do’s and don’ts of responding to a review.
• Which reviews should trigger which actions (response, message, etc.).

Business Bootcamp: Yelp, Please! How to Answer a Negative Review

Enjoy the video below or watch it on Facebook. We also have a growing catalog of informative webinars covering other topics on our website and Facebook Page, including further discussions on reputation management, brand management, and responding to messages and comments. If you have any questions or opinions, leave a comment—we love to hear from our audience!

Further Reading on Reviews & Reputation Management

Want some further insight into how to better manage your brand and reputation online on review websites, social media, and beyond? Check out our blog. Here are a few posts you might find helpful:

• Should I Respond to Yelp Reviews?
• Reputation Management: Who Reviews the Reviews?
• Marketing PSA: Always Respond to Negative Reviews
• Crisis Management & PR Webinar: Preparing for the Unexpected
• Shifting from Reputation Management to Reputation Marketing

No one likes hearing bad things about their company, but inaction isn’t an option when it comes to negative reviews on Yelp and other platforms. If you’ve been letting them pile up and need help with them—as well as social media marketing, brand management, website design, and so much more—it’s time to contact Vision Advertising. We’re a full-service marketing agency that can help you better manage your brand and reputation online; we would love to hear from you.