No professional camera? No problem. Thanks to how far the technology of smartphones has come, many of us already have quality cameras right in our back pocket. Maybe you’ve used your iPhone to take selfies or snap a quick sunset pic before, but you’re unaware of how much more your phone’s camera lens is capable […]
For many businesses, Instagram is surpassing Facebook in becoming the place to find their customers or clients. But Instagram veterans and newcomers alike might be having trouble fully unlocking the power of social media marketing on this platform. When used properly, hashtags can be a game-changer, helping your company find target audiences and engage with […]
When it comes to social media videos, recent trends have shown us that short videos pay off long when it comes to views, engagement, and the often-chased unicorn of going viral. Rolled out as a response to TikTok, Instagram’s reels combine that quick action of that platform with the more mature demographics of Instagram and […]
Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use to driving followers, engagement, and positively marketing your products and services, it’s a lot to take in. Thankfully, our own […]
We all want to know that our business is doing well. But for some aspects, such as marketing, it can be hard to gauge success. In this series, we’re taking a look at marketing analytics – so you can know what they are, what they do, and if they are something to watch for your […]
Developing a relationship between your audience and brand requires more effort than posting a few staff headshots to your website. Your audience’s waking hours are dominated by visually driven media, making it essential to convey a complete image of your business, from the products or services you provide to the workplace environment. For brand recognition, […]
When it comes to online marketing, you’re constantly pulled two ways – trying to appease the algorithms of Google Search and social media indexing with SEO and trying to provide engaging content for the users on these platforms. What if I told you that if done right, you can do both simultaneously with the large […]
Maybe you’ve just started slinging content, or maybe you finally dusted off your analytics, but it can be frustrating if you’re not getting the page views and engagement you expected from your blog. Creating content for your website and social media is always a good idea. But if you’re doing it wrong, you are at […]
One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for your websites, social media, and pitches is immense, and the hurdles of technical skill and cost have deterred many. But it doesn’t have to be that way! Our own marketing and graphic design guru Catrina Gardner will […]
Email newsletters can be used to deliver a variety of messages, from promoting new products or events to fostering brand awareness. However, they’re one of the hardest emails to do right. While they can prove a useful marketing tool, going about them the wrong way can instantly land them a spot in your email subscribers’ […]