
People are lazy. No, this is not a bad thing: lazy can mean the most return for the least effort. It means optimization, it means being smart about using resources to get the business results you desire. People who want to use your services are lazy: they aren’t going to drive around town doing comparisons, […]

Highlights·Internet Marketing·Performance Management·PPC Advertising·Search Engine Marketing·Search Engine Optimization·Small Business
Is PPC Advertising Right for Your Small Business?
PPC is an online advertising strategy – and a fantastic lead generation tactic – that has the potential to deliver very targeted leads to your website.

You’ve spent a lot of time, dollars and energy to get your fancy new website running. What’s next? Traffic!